ISSN:1052-5378

Compiled By:
Mary V. Gold
Alternative Farming Systems Information Center, Information Centers Branch
National Agricultural Library, Agricultural Research Service, U. S. Department of Agriculture
Beltsville, Maryland 20705-2351

National Agricultural Library Cataloging Record:

Gold, Mary V.

Direct marketing and related topics : January 1991-December 1996.

(Quick bibliography series ; 97-02)

1. Farms--Marketing--Bibliography. 2. Direct marketing--Bibliography.
aZ5071.N3 no.97-02

Direct Marketing and Related Topics

1.
NAL Call No.: HD1773.A2N6
Agricultural adaptation to urbanization: farm types in northeast metropolitan areas.
Heimlich, R. E.; Barnard, C. H. Northeast-J-Agric-Resour-Econ v.21(1): p. 50-60. (1992 Apr.)
Includes references.
Descriptors: agricultural-adjustment; urbanization; farm-enterprises; land-use; traditional-farming; urban-areas; rural-areas; farm-comparisons; farm- income; assets returns; production-costs; productivity; northeastern-states-of-usa; recreational-farming; adaptive- farming

2.
NAL Call No.: GV182.15.H562-- 1993
Agritourism in New York State : opportunities and challenges in farm-based recreation and hospitality. Opportunities and challenges in farm-based recreation and hospitality.
Hilchey, D. 2nd ed. Nov. 1993. 1 v. (various pagings) : ill., maps. (Farming Alternatives Program, Dept. of Rural Sociology, Cornell University, [New York ] , 1993)
Cover title.
Descriptors: land-use,-rural-economic-aspects-new-york-state; tourist-trade- economic-aspects-new-york-state

3.
NAL Call No.: TX1.H63
Alaskan direct-market consumers: perception of organic produce.
Swanson, R. B.; Lewis, C. E. Home-econ-res-j. v.22(2): p.138-155. (1993 Dec.)
Includes references.
Descriptors: organic-foods; consumer-preferences; dietary-surveys; market- surveys
Abstract: Perception of organic produce among Alaskan direct-market patrons (N = 417) was examined in a mailed survey. Response rate was 80%. Response frequency was tabulated, and relationships were delineated using chi-square analysis. Healthfulness of the food supply was a concern, despite a perception that quality and healthfulness of the food supply had improved since 1987. These attributes were also important in fresh produce selection. Organic produce preference was related to both environmental and personal-safety concerns. More than half of these consumers had purchased organic produce within the last year; supermarkets and direct markets were the primary sources. Although organic produce was not purchased exclusively, previous purchase increased the likelihood of future purchase. A certification process was desired. Half preferred a government certification agent; 28% preferred public and private sector involvement. Information dissemination should address (a) pesticide use for cosmetic purposes, b) appearance and food safety, (c) flavor and shipping characteristics, and (d) production method and nutritive content.

4.
NAL Call No.: S1.M57
All natural soap at Evening Shade Farms.
Berg, P. Small-farm-today. v.11(3): p.52-54. (1994 June)
Descriptors: soaps; manufacture; small-farms; ancillary-enterprises

5.
NAL Call No.: S494.5.A65A473--1993
Alternative agricultural enterprises : production, management & marketing.
University of Idaho. College of Agriculture. 1 v. (loose-leaf) (University of Idaho, College of Agriculture : Cooperative Extension System : Agricultural Experiment Station, [Moscow, Idaho] , [1993])
Cover title. Minnesota."
Descriptors: alternative-agriculture-economic-aspects-idaho; entrepreneurship- idaho

6.
NAL Call No.: 290.9-Am32P
Alternative marketing methods for U.S. flue-cured tobacco.
Donahue, D. W.; Sowell, R. S. Pap-Am-Soc-Agric-Eng. St. Joseph, Mich. : American Society of Agricultural Engineers. #917039: p.15 (1991 Summer)
Paper presented at the "1991 International Summer Meeting sponsored by the American Society of Agricultural Engineers," June 23-26, 1991, Albuquerque, New Mexico.
Descriptors: tobacco; marketing; computers; simulation

7.
NAL Call No.: S37.F72
Aquaculture alternatives in Arkansas.
Stone, N.; Gray, D. L. FSA-Univ-Ark-Syst-Coop-Ext-Serv. [Little Rock, Ark.] : Cooperative Extension Service.. #9055: p.3 (1991 July)
Descriptors: fish-farming; ancillary-enterprises; fish-culture; regulations; arkansas; fish-culture-systems

8.
NAL Call No.: HN79.W43C67
Assessing/evaluating/improving your potential from wildlife.
Byford, J. L. R-D-West-Va-Univ-Ext-Serv. Morgantown, W.Va. : The Service. #.750: p.23 ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Fish and Wildlife Management: Evaluating Habitat.
Descriptors: wildlife-management; farm-income; fees; hunting; habitats; cost- benefit-analysis; usa

9.
NAL Call No.: S544.3.O5O5
Assessing group marketing alternatives for livestock.
Ward, C. E.; Bliss, T. J. OSU-Ext-Facts-Coop-Ext-Serv-Okla-State-Univ. Stillwater, Okla. : The Service.. #525: p.6 (1992 Feb.)
Includes references.
Descriptors: livestock; cooperative-marketing; telecommunications; oklahoma

10.
NAL Call No.: HD62.5.A98-1991
Automate your business plan. Version 4.0. Anatomy of a business plan. [Computer program] 1991.
Title from disk label.
Productivity software for small business.
Descriptors: new-business-enterprises-planning-software/ small-business-planning- software/ home-based-businesses-planning-software

11.
NAL Call No.: HN79.W43C67
Back Roads Adventures: a private enterprise model for nature study on private and public land.
Elkinton, L. C. RD. (769): p.12-17. ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Producers' Experiences: Deer Hunting, Tree Farming, Operating a Hunting Lodge, and Back Road Adventures.
Descriptors: farm-income; recreation; crafts; wildlife; finance; resource- management; west-virginia

12.
NAL Call No.: SB324.3.L44-1993
Backyard market gardening : the entrepreneur's guide to selling what you grow.
Lee, A. W.; DeVault, G. 351p. (Good Earth Publications, Burlington, Vt., 1993)
Includes bibliographical references (p. 344-346) and index.
Descriptors: truck-farming; organic-farming; fruit-culture; vegetables-united-states- marketing; fruit-united-states-marketing; new-business-enterprises-united-states; small-business- united-states

13.
NAL Call No.: HD9225.A2V35- 1992
Basic formula to create community supported agriculture. Community supported agriculture.
Van En, R. 1 v. (unpaged) (R. Van En, Great Barrington, Mass. [1992])
Cover title.
Descriptors: vegetable-trade; consumer-cooperatives; agriculture,-cooperative; alternative-agriculture; truck-farming

14.
NAL Call No.: S522.U5H37
The big show in big valley.
Fergus, C. Harrowsmith-ctry-life. v.10(59): p.20-23. (1995 Oct.)
Descriptors: farmers'-markets; rural-communities; pennsylvania

15.
NAL Call No.: HD2346.U5R8
Boosting produce sales with speciality brokers.
Gibson, E. Rural-Enterp. v.6(3): p.3-5. (1992 Spring)
Descriptors: vegetables; fresh-products; direct-marketing; wholesale-marketing; specialization; food-marketing

16.
NAL Call No.: SB249.N6
A brief overview of naturally colored and organically grown niche cottons: production, marketing, processing, retailing.
Apodaca, J. K. Proc-Beltwide-Cotton-Conf. Memphis, Tenn. : National Cotton Council of America.. v.3: p.1403-1407 (1993)
Meeting held January 10-14, 1993, New Orleans, Louisiana.
Descriptors: gossypium; color; organic-farming; crop-production; retail- marketing; processing; natural-fibers

17.NAL Call No.: SB457.3.F76--1993
Case studies of entrepreneurial community greening projects.
Frohardt, K.-E. 14p. (American Community Gardening Assn., [Philadelphia PA], [1993])
Descriptors: community-gardens-economic aspects-united-states-case-studies; farm-produce-united-states-marketing-case-studies

18.
NAL Call No.: HD9007.M5F75--1995
Celebrate the harvests! : Michigan farm markets, farm stands, and harvest festivals.
Frisch, D. 1.; Frisch, N. 1. xiv, 191p. (Wm. B. Eerdmans Pub. Co., Grand Rapids, Mich. 1995)
Includes index.
Descriptors: farm-produce-michigan-marketing; farmers'-markets-michigan

19.
NAL Call No.: LC45.4.J682
Characteristics of farmer-to-consumer direct market customers: an overview.
Govindasamy, R.; Nayga, R. M. Jr. Journal of Extension (Online) v.34 (4): p.n/a (1996 Aug.)
Access info: http://joe.org/joe/
Descriptors: direct-marketing; consumer-attitudes; new-jersey

20.
NAL Call No.: aHD1751.A42
A close-up of changes in farm organization.
Hoppe, R. A. Agric-outlook. (227): p.2-4. (1996 Mar.)
Descriptors: family-farms; agricultural-production; marketing; companies; usa; nonfamily-farms

21.
NAL Call No.: HN79.W43C67
Clubs: an income producing option for recreational access.
Frantz, L.; Bromley, P. T. RD. (755): p.8-12. (1993?)
In subseries: Natural Resources Management and Income Opportunity Series: Business Management and Marketing: Recreational Clubs.
Descriptors: private-ownership; gliding; hunting; recreation; farm-income; leases; virginia

22.
NAL Call No.: S544.3.A2C47
Commercial production: strawberry.
Himelrick, D. G.; Powell, A. A.; Dozier, W. A. Jr. Circ-ANR. [Auburn] Ala. : Alabama Cooperative Extension Service, Auburn University. #633, rev.: p.24 (1994 May)
Includes references.
Descriptors: fragaria-ananassa; crop-production; farmers'-markets; plant-anatomy; cultivars; weed-control; insect-pests; fungal-diseases; postharvest- treatment; crop-quality; alabama

23.
NAL Call No.: TX341.C6
Community farming unites farmers & consumers.
Nutr-Week. v.22(41): p.4-5. (1992 Oct.)
Descriptors: farmers; consumers; community-involvement; usa; community- supported-agriculture

24.
NAL Call No.: HD1476.U52C27
Community supported agriculture.
Gibson, E. Small-farm-news. Davis, Calif. : U.C.D. Small Farm Center. p.1, 3-4 (1993 Nov.-1993 Dec.)
Descriptors: community-involvement; support-systems; family-farms

25.
NAL Call No.: S494.5.A65C65-- 1993
Community Supported Agriculture Conference : University of California, Davis, December 6, 1993.
Cohn, G.; Community Supported Agriculture Conference (1993 : University of California, Davis. 1 v. (various pagings) ill. (Small Farm Center, [Davis, CA] , 1994?)
Cover title.
Descriptors: alternative-agriculture-congresses; agriculture,-cooperative-congresses

26.
NAL Call No.: SB321.G85
Community supported agriculture: connecting consumers and farms.
Grubinger, V. Grower. Storrs, Conn. : Cooperative Extension Service, U.S. Department of Agriculture, College of Agriculture and Natural Resources, The University of Connecticut. v.93 (11): p.6-7 (1993 Nov.)
Descriptors: subsistence-farming; community-involvement

27.
NAL Call No.: aZ5073.A37
Community supported agriculture (CSA): an annotated bibliography and resource guide.
DeMuth, S. Agri-top. Beltsville, Md. : National Agricultural Library. AT-93-02: 13p. (1993 Sept.)
Descriptors: agriculture; farming; community-involvement; support-systems; social-participation; food-production; bibliographies; usa

28.
NAL Call No.: HD3271.S87-1992
Community supported agriculture in Massachusetts : status, benefits, and barriers.
Suput, D. 88p. (Tufts University, [S.l. ], [1992])
Cover title.
Descriptors: agriculture,-cooperative-massachusetts; sustainable-agriculture- massachusetts

29.
NAL Call No.: S494.5.A65C66-- 1995
Community supported agriculture --making the connection : a 1995 handbook for producers.
University of California (System). Cooperative Extension. Placer County. 1 v. (loose-leaf) (University of California Cooperative Extension, Placer County; Small Farm Center, University of California, Auburn, Calif.; Davis, Calif. 1995-)
Includes bibliographical references.
Descriptors: alternative-agriculture-handbooks,-manuals,-etc; farms,-small- handbooks,-manuals,-etc; producer-cooperatives-handbooks,-manuals,- etc

30.
NAL Call No.: 100-T25F
Consumers' perceptions and attitudes regarding Tennessee's new farmers' markets.
Brooker, J. R.; Eastwood, D. B.; Gray, M. D. Tenn-farm-home-sci. (168): p.14-19. (1993 Fall)
Includes references.
Descriptors: farmers'-markets; consumers; demography; consumer-attitudes; consumer-surveys; tennessee

32.
NAL Call No.: HD1491.A3C82- 1991
CSA's community supported agriculture : an alternative enterprise guidebook.
Harlem Valley Planning Partnership. 21p. ( The Associates, [Fairfield, Vt.] , 1991)
Cover title.
Descriptors: agriculture,-cooperative-guidebooks; agriculture-economic-aspects- guidebooks; farm-management-guidebooks

33.
NAL Call No.: 100-C12CAG
Culinary herb use in southern California restaurants.
Brown, S. H. Calif-Agric. v.45(1): p.4-6. ill. (1991 Jan.-1991 Feb.)
Descriptors: culinary-herbs; restaurants; direct-marketing; california

34.
NAL Call No.: S1.N32
Cultivating customers: here's why 100,000 of them shop at this diversified farm every year.
Cicero, K. New-farm. v.16(5): p.26, 28-30, 44. (1994 July-1994 Aug.)
Descriptors: family-farms; farm-enterprises; marketing

35.
NAL Call No.: S605.5.D33--1991
D.C. and Baltimore area organic farmers directory : where to buy the freshest, tastiest, healthiest food : U-picks, farmer's markets, food co- ops, health food stores, lawn care alternatives, gardening supplies and services, state organic certification programs. Organic farmers directory.
Capital Coalition for Safe Food (Washington, D. C. 48 p. (The Coalition, Silver Spring, MD , [1991])
Cover title.
Descriptors: organic-farming-washington-d.c.; directories; organic-farming- virginia-directories; organic-farming-maryland-directories; organic- farming-pennsylvania- directories; organic-farming-west-virginia-directories

36.
NAL Call No.: HC106.8.E25
A dairy attraction program: an example of economic development recruitment.
Parks, W. Econ-Dev-Rev. v.10(4): p.34-37. (1992 Fall)
Descriptors: dairy-farms; family-farms; rural-tourism; economic-development; recruitment; california; kings-county,-california

37.
NAL Call No.: 280.29-Am3A
Dairy farmer's valuation of market security offered by milk marketing cooperatives.
Smith, C. A.; Roach, B. A. Am-coop. p.377-384. (1995)
Journal of Cooperatives, v. 10, 1995, p. 64-71.
Descriptors: dairy-farming; farmers'-attitudes; dairy-cooperatives; cooperative- marketing; milk-marketing; valuation; uncertainty; mathematical- models; willingness-to-pay

38.
NAL Call No.: S544.3.A2R47
Demonstration farms.
Montgomery, H.; Martin, B. Resour-Dev-Rep-Ala-Coop-Ext-Serv-Auburn- Univ. v.25(3): p.2-3. (1991)
Descriptors: demonstration-farms; educational-programs; recreation; alabama; demonstration-farm-of-oak-mountain-state-park

39.
NAL Call No.: 81-M58
Developing a unique "haunted" adventure for your farm marketing operation.
Feltes, B. Annu-Rep-Mich-State-Hortic-Soc. (122nd): p.103-105. (1992)
Descriptors: fruit-crops; farms; direct-marketing; marketing-techniques; farm- income

40.
NAL Call No.: HD2346.U5R8
Developing a useful marketing plan.
Block, D. W. Rural-Enterp. Menomonee Falls WI: The Journal. v.6 (3): p.6-8 (1992 Spring)
Reprinted from: Small Farm News, March/April 1992
Descriptors: market-planning; market-research; models; niche-marketing; sosbam- model

41.
NAL Call No.: 10 Ou8
Direct distribution of organic produce:
sustainable food production in industrialized countries.
Powell, J. Outlook on agriculture. v.24 (2): p.121-125 (1995)
Includes references
Descriptors: organic-foods; sustainability; environmental-protection; food- packaging; food-marketing

42.
Direct farm marketing and tourism handbook (On line) n/ap. (Arizona Dept. of Agriculture, Phoenix AZ, 1995)
Adobe Acrobat files/Access info: http://ag.arizona.edu/AREC/ dmkt/tabcontents.html
Descriptors: direct marketing; internet

43.
NAL Call No.: Videocassette--no.1752
Direct marketing for small farmers.
North Carolina Agricultural and Technical State University. Cooperative Extension Program. (Agricultural Communications, North Carolina A&T State University, Cooperative Extension Program, [Greensboro NC], 1992).
Descriptors: farm-produce-marketing
Abstract: Shows different marketing options for small farmers. These include pick your own, tailgating, roadside markets, and cooperative markets

44.
NAL Call No.: HD9000.A1J68
Direct marketing in the 1990s: Tennessee's new farmers' markets.
Brooker, J. R.; Eastwood, D. B.; Gray, M. D. J-Food-Distrib-Res. v.24(1): p.127-138. (1993 Feb.)
In the series analytic: Managing challenges in food distribution. Proceedings of the 33rd annual meeting, November 4, 1992, Boston, Massachusetts.
Descriptors: farmers'-markets; shopping; consumer-attitudes; comparisons; tennessee; jackson,-tennessee; knoxville,-tennessee

45.
NAL Call No.: S544.3.V8V52
Direct marketing lambs and wool to the public.
Kazmierczak, T. K.; Bell, J. B. Publication collection, Virginia Cooperative Extension Service. (448-011): p.58 (1991)
Includes references.
Descriptors: lambs; sheep; lamb-meat; mutton; wool; pelts; direct-marketing; management; commodity-markets; public-relations; advertising; financial-planning

46.
NAL Call No.: S571.D57--1994
Direct marketing of farm produce and home goods : direct marketing alternatives and strategies for beginning and established producers.
Cottingham, J. 25p. (University of Wisconsin-- Extension, Cooperative Extension Service, Madison, WI , [1994])
Cover title.
Descriptors: farm-produce-marketing; roadside-marketing; farmers'-markets; pick- your-own-farms

47.
NAL Call No.: HD9000.1.J6
Direct marketing of fresh produce and the concept of small farmers.
Singh, S. P.; Hiremath, B. N.; Comer, S. L. J-Int-Food-Agribus-Mark. v.2(3/4): p.97-120. (1991)
Includes references.
Descriptors: fruit; vegetables; fresh-products; food-industry; food-marketing; direct-marketing; rural-urban-relations; location-theory; small-farms; usa; tennessee

48.
NAL Call No.: 23-W52J
Diversification in the woolbelt.
Allen, J. J-agric. South Perth, W.A. : Dept. of Agriculture. v.35 (1): p.30-34 (1994)
Descriptors: farm-enterprises; wool-production; diversification; profitability; floriculture; aquaculture; hay; exports; rural-tourism; farm-forestry; horticulture; deer-farming; goats; livestock-farming; game-farming; alpacas; emus; ostriches

49.
NAL Call No.: HF5415.126.B33- 1992
Do-it-yourself direct marketing : secrets for small business.
Bacon, M. S. xiv, 274p. (Wiley, New York , 1992)
Includes bibliographical references [p. 270] and index.
Descriptors: direct-marketing; small-business

50.
NAL Call No.: HD30.335.C76-- 1994
Doing business on the Internet : how the electronic highway is transforming American companies.
Cronin, M. J. xi, 308p. (Van Nostrand Reinhold, New York , 1994)
Includes bibliographical references and index. The world of networked information -- A manager's guide to the Internet -- The desktop as global village -- Reach out and touch--everyone -- Transforming research and development -- Customer connections -- The entrepreneurial edge - - Putting the network to work -- Looking forward.
Descriptors: business-enterprises-united-states-communication-systems; internet- computer-network; information-networks; communication,- international

51.
NAL Call No.: SB379.A9A9
Dollars in your mailbox.
Gibson, E. Calif-Grow. v.15(7): p.28-29. (1991 July)
Descriptors: marketing; direct-marketing; marketing-techniques; mail-order

52.
NAL Call No.: HD9417.M6K73--1995
Economic impact of directly marketed livestock in Minnesota.
Kreidermacher, H. A.; Hugunin, P.; Minnesota. Dept. of Agriculture. Market Development and Promotion Division. 48p. (Minnesota Dept. of Agriculture, Market Development & Promotion Division, [St. Paul, Minn.] , [1995])
"August 1995."
Descriptors: animal-industry-minnesota; meat-industry-and-trade-minnesota; livestock-minnesota-marketing; direct-marketing-minnesota

53.
NAL Call No.: aSB319.4.F6
The Empire apple finds a niche market in the United Kingdom.
Davis, L. Hortic-prod-rev. FHORT 11-93: p. 25-26. (1993 Nov.)
Descriptors: apples; international-trade; markets; uk; usa

54.
NAL Call No.: HD1775.S8E262-no.92-7
An empirical analysis of the efficiency of four alternative marketing methods for slaughter cattle.
Feuz, D. M.; Wagner, J. J.; Fausti, S. W.; South Dakota State University. Economics Dept. 23 leaves (Economics Dept., South Dakota State University, Brookings, S.D. [1992])
"September 1992."
Descriptors: cattle-marketing; cattle-economic-aspects

55.
NAL Call No.: 100-C12CAG
The Estonian Turg and the California Certified Farmers' Market.
Sommer, R.; Raudsepp, M. Calif-Agric. v.45(1): p.16-18. ill. (1991 Jan.-1991 Feb.)
Descriptors: farmers'-markets; collectivization; prices; consumer-preferences; california; estonian-ssr

56.
NAL Call No.: DNAL-FNC TX341.J6
An evaluation of the Connecticut farmers' market coupon program.
Anliker, J. A.; Winne, M.; Drake, L. T. J-Nutr-Educ. v.24(4): p.185- 191. (1992 July-1992 Aug.)
Includes references.
Descriptors: coupons; farmers'-markets; purchasing-habits; fresh-products; vegetables; fruit; consumption-patterns; program-evaluation; nutrition- programs; demography; household-surveys; low-income-groups; ethnic-groups; blacks; hispanics; connecticut-frespa; caucasians; wic-program
Abstract: A study was conducted to evaluate the Connecticut Farmers' Market Project. Hypotheses were that the distribution of Farmers' Market coupons would lead to increased use of farmers' markets and increased frequency of consumption of fresh fruits and vegetables. Four hundred eighty-nine WIC participants were surveyed: 411 from six WIC programs that provided Farmers' Market coupons (treatment group) and 78 from three programs that did not provide the coupons (control group). Data were collected through a pre-assessment interview and follow-up by telephone or mail. One hundred seventy-two treatment and 44 control group subjects completed the follow-up. Participants who received Farmers' Market coupons were significantly more likely to go to farmers' markets, but the use of coupons was not significantly associated with differences in the overall consumption of fresh produce. However, treatment subjects who spent their own money or food stamps in addition to coupons at the farmers' markets and/or went back to the farmers' markets after using their Farmers' Market coupons showed significantly greater increases in the consumption of fresh fruits and vegetables than treatment subjects who did not do so.

57.
NAL Call No.: aTX361.W55G3
Evaluation of the farmers' market coupon demonstration project.
Galfond, G.; Thompson, J.; Wise, K.; Price Waterhouse (Firm). Office of Government Services. ix, 51p. map (U.S. Dept. of Agiculture, Food and Nutrition Service, Office of Analysis and Evaluation, Alexandria, Va. [1991])
"Revised draft."
Descriptors: women-united-states-nutrition; diet-united-states; food-relief-united- states; farms,-small-government-policy-united-states; farmers- united-states-economic-conditions

58.
NAL Call No.: 81-M58
Expanding farm market opportunities.
Erwin, A. L. Annu-Rep-Mich-State-Hortic-Soc. (122nd): p.94-97. (1992)
Descriptors: fruit-crops; farms; retail-marketing; direct-marketing; farm-income; michigan

59.
NAL Call No.: 80-AM371
Expanding your customer base. A small nursery in a rural setting can expand its customer base (and thus its market share) by copying techniques used by mail-order companies.
Mount, M. H. Am-Nurseryman. v.174(2): p.87-89. (1991 July)
Descriptors: nurseries; rural-areas; customer-relations; usa

60.
NAL Call No.: 100-F92
Experiment station tests specialty crops for Connecticut farmers.
Hill, D. E. Front-Plant-Sci-Conn-Agric-Exp-Stn. v.44(2): p.3-5. (1992 Spring)
Includes references.
Descriptors: globe-artichokes; brassica-pekinensis; allium-cepa; cultivars; farmers'-markets; connecticut; radicchio

61.
NAL Call No.: SB379.A9A9
Export and domestic niche markets drive new fruit varieties.
Chase, L. Calif-grow. v.18(9): p.29-31. (1994 Sept.)
Descriptors: cherries; apples; cultivars; exports; prices; flavor; domestic-markets; oranges; california; japan

62.
NAL Call No.: SB249.N6
Extension marketing clubs: Lubbock area cotton farmers.
Smith, J. G. Proc-Beltwide-Cotton-Prod-Res-Conf. Memphis, Tenn. : National Cotton Council of America. v.1: p.414-415 (1992)
Includes references.
Descriptors: cotton; farmers; extension; marketing; texas

63.
NAL Call No.: 275.29-Id13Idc
Farm and ranch recreation.
Rimbey, N. R.; Gardner, R. L.; Makus, L. D. Curr-inf-ser. [Moscow] : Agricultural Extension Service, Agricultural Experiment Station, College of Agriculture, University of Idaho. #953: p.5 (1992 July)
Descriptors: farm-holidays; recreation; marketing; resources; time-management; insurance; outdoor-recreation; public-domain; idaho

64.
NAL Call No.: 23-W52J
Farm and station stay--an alternative industry, not a hobby.
Palmer, G. J-agric. South Perth, W.A. : Dept. of Agriculture. v.36: p.3-8 (1995)
Descriptors: farms; rural-tourism; profitability; marketing; western-australia

65.
NAL Call No.: aHN90.C6R873
Farm holidays and ranch vacations.
Donselaar, D. v. Rural-Inf-Cent-Publ-Ser. Beltsville, Md. : The Center. #18: 16p. (1992 Mar.)
Bibliography.
Descriptors: farm-holidays; vacations; bibliographies; rural-tourism; usa

66.
NAL Call No.: 275.29-Ar4Mi
Farm pond management for recreational fishing.
Cline, D. J.; Killian, H. S. MP. [Little Rock] : Agricultural Extension Service, University of Arkansas Division of Agriculture ; [Washington, D.C.] : U.S. Dept. of Agriculture. #360: 18p. ([1994?])
Descriptors: fish-ponds; farms; angling; design; construction; watersheds; fishes; stocking-density; balances; liming; fertilizers; aquatic-weeds; biological-control; physical- control; chemical-control; water-quality

67.
NAL Call No.: S1.M57
Farm vacations can mean extra dollars.
Williams, L. Small farm today. v.13 (5): p.56 (1996 Oct.-1996 Nov.)
Descriptors: farming; ancillary-enterprises; bed-and-breakfast-accommodation; non-farm-income

68.
NAL Call No.: KF1681.A246
The farmer's comprehensive liability insurance policy: business pursuits exclusion.
Copeland, J. D. Prod-bull. Fayetteville, AR : The Center. (4): p.8 (1991 July)
Part of a series.
Descriptors: farm-management; insurance; legal-liability; ancillary-enterprises; off-farm-employment; usa

69.
NAL Call No.: S1.M57
Farmer's market bakery.
Hammond, S. Small-farm-today v.12(3): p.43. (1995 June)
Descriptors: small-farms; ancillary-enterprises; bakery-products

70.
NAL Call No.: HD9000.A1J68
Farmer-to-consumer direct marketing: sales and advertising aspects of New Jersey operations.
Nayga, R. M. Jr.; Fabian, M. S.; Thatch, D. W.; Wanzala, M. N. J-food- distrib-res. v.26(1): p.38-52. (1995 Feb.)
Paper presented at the thirty-fifth annual meeting, "Strategies for meeting global competition"
Descriptors: direct-marketing; farmers; advertising; sales-promotion; new-jersey

71.
NAL Call No.: HD9003.F37-- 1994
Farmers first marketing conference marketing resource directory. Marketing resource directory.
Southern Sustainable Agriculture Working Group. 10, 2, 3, 3p. (Southern Sustainable Agriculture Working Group, [S.l.] , [1994?])
Includes bibliographical references.
Descriptors: farm-produce-united-states-marketing-directories; farm-produce- united-states-marketing

72.
NAL Call No.: TX361.A3J63
The farmers' market coupon program for low-income elders.
Balsam, A.; Webber, D.; Oehlke, B. J-nutr-elder. v.13(4): p.35-42. (1994)
Includes references.
Descriptors: elderly-nutrition; low-income-groups; farmers'-markets; nutritional- adequacy; risk; coupons; program-evaluation; elderly; men; women- ; massachusetts
Abstract: The Massachusetts Farmers' Market Coupon Program provides coupons to low-income elders redeemable for fresh produce at farmers' markets. The program was conceived to create new direct marketing opportunities for small farmers, while at the same time introducing people at nutritional risk to farmers' markets. This article reports on the results of an evaluation of the program by participating elders and draws conclusions regarding program successes based on the data.

73.
NAL Call No.: TX341.C6
Farmers' market nutrition program to gain status.
Nutr-Week. v.22(11): p.6-7. (1992 Mar.)
Descriptors: nutrition-programs; farmers'-markets; low-income-groups; food- aid
Abstract: The farmers' market nutrition demonstration project--an innovative effort to support small farmers and low-income food consumers at the same time--may soon become a federal program. The House committees on Agriculture and on Education and Labor are considering legislation to authorize the small program for four years and sharply increase its potential funding.

74.
NAL Call No.: TX341.C6
Farmers' market program boosts food stamp use.
Nutr-Week. v.23(12): p.6-7. (1993 Mar.)
Second of a two-part series.
Descriptors: farmers'-markets; food-stamp-program; nutrition-programs; usa; special-supplemental-food-program-for-women,-infants-and-children

75.
NAL Call No.: TX341.C6
Farmers' market program fulfilling its dual mission, national survey indicates.
Nutr-week. v.25(16): p.1-2. (1995 Apr.)
Descriptors: farmers'-markets; federal-programs; nutrition-programs; low-income- groups; usa

76.
NAL Call No.: SB379.A9A9
Farmers market selling can increase returns.
Seelye, H. Calif-Grow. v.17(6): p.32-36. (1993 June)
Descriptors: farmers'-markets; returns; fruit; vegetables; food-marketing; california

77.
NAL Call No.: HD9005.G532-- 1996
Farmers markets '96 : the what's hot/what's not guide for growers & managers. Farmers markets 1996.
Gibson, E. E. L. 11p. (New World Publishing, Placerville CA, 1996)
Descriptors: farm-produce-united-states-marketing

78.
NAL Call No.: HD1773.A4H53-- 1995
Farmers' markets and rural economic development : entrepreneurship, business incubation, and job creation in the Northeast.
Hilchey, D.; Lyson, T.; Gillespie, G. W.; Cornell Farming Alternatives Program. 12p. (Farming Alternatives Program, Department of Rural Sociology, Cornell University, [Ithaca, N. Y.] , 1995)
Title from cover.
Descriptors: agriculture-economic-aspects-northeastern-states; farmers'-markets- economic-aspects-northeastern-states; rural-development- economic-aspects-northeastern-states; new-business-enterprises

79.
NAL Call No.: S605.5.A43
Farmers' markets and the local community: bridging the formal and informal economy.
Lyson, T. A.; Gillespie, G. W. Jr.; Hilchey, D. Am-J-altern-agric. Greenbelt, MD : Henry A. Wallace Institute for Alternative Agriculture. v.10 (3): p.108-113 (1995 Summer)
Includes references.
Descriptors: community-development; farmers'-markets; informal-sector; agricultural-sector; economic-development; regional-surveys; northeastern- states-of-usa
Abstract: Farmers' markets are important but inadequately studied contributors to local economies. They allow individual entrepreneurs and their families to contribute to the economic life of local communities by providing goods and services that are not readily available through formal, mass markets, and they bring producers and consumers together to solidify bonds of local identity and solidarity. Using data collected from 115 farmers' market vendors in three regions of New York in 1993, examined the characteristics and operations of three categories of vendors: full- time growers, part-time growers, and non-grower artisans and craftspeople. Drawing on theories of mass production and mass markets, we show how farmers' markets represent intermediate social structures that bridge the formal and informal sectors of the economy.

80.
NAL Call No.: S1.M57
Farmers' markets are growing.
Page, D. Small-farm-today. v.12(5): p.50-51. (1995 Oct.)
Descriptors: food-marketing; farmers'-markets; california

81.
NAL Call No.: SB317.5.L65
Farmers' markets "incubate" rural businesses.
Hilchey, D. Long-Isl-hortic-news. p.1-2. (1994 Oct.)
Descriptors: farmers'-markets; businesses; new-york

82.
NAL Call No.: S1.N32
Farmers take charge of marketing: new co-ops capture the value of quality.
Bowman, G. New-farm. v.15(7): p.12-16. (1993 Nov.-1993 Dec.)
Descriptors: crops; organic-farming; cooperative-marketing

83.
NAL Call No.: HN79.W43C67
Fee fishing: income opportunities for rural areas.
Kiely, J. RD. (751): p.11-14. ([1993?])
In the subseries: Natural Resources Management and Income Opportunity Series: Fish and Wildlife Management: Aquaculture and Fishing.
Descriptors: salmo-trutta; angling; farm-income; fees; recreation; marketing; water-quality; pennsylvania

84.
NAL Call No.: 60.18-J82
Fee hunting in the Texas Trans Pecos area: a descriptive and economic analysis.
Butler, L. D.; Workman, J. P. J-Range-Manage. v.46(1): p.38-42. (1993 Jan.)
Includes references.
Descriptors: hunting; enterprises; game-farming; economic-analysis; ranching; farm-income; returns; multiple-land-use; rangelands; wildlife- management; livestock-farming; texas
Abstract: Previous studies of fee hunting have focused only on fee-hunting ranches with little consideration given to ranches that choose not to operate fee-hunting enterprises. Our study compares fee-hunting with non-fee-hunting ranches. The most important reasons given for engaging in fee hunting were increased income, trespass control, and prevention of nuisance requests for free hunts. The most important reason offered for choosing not to have fee hunting was to keep the ranch available for hunting by family and friends. The potential exists for a large expansion of private land fee hunting by current non-fee-hunting ranches. Ranchers with fee hunting were more likely to manage the grazing resources, wildlife population, and wildlife habitat than non-fee-hunting ranchers. The typical hunting enterprise in the Texas Trans Pecos ares provided a total annual net revenue of about $7,900. Average annual net grazing returns per livestock animal unit were smaller on fee-hunting ranches but fee-hunting revenue offset the difference. The fee-hunting enterprises also reduced risk by providing a second source of cash returns.

85.
NAL Call No.: SB118.48 Y26
Finding a niche.
Christensen, R. L. Yankee nursery quarterly. v.5 (1): p.12-13 (1995 Spring)
Descriptors: nurseries; landscaping; products; services; businesses; market- competition; marketing-techniques; specialization; niche-marketing

86.
NAL Call No.: aHD1401.A7
Finding a niche may be key to breaking into markets.
Spencer, P. AgExporter-U-S-Dep-Agric-Foreign-Agric-Serv. v.4(1): p.19-20. (1992 Jan.)
Descriptors: agricultural-trade; marketing-techniques

87.
NAL Call No.: S1.M57
Finding the market niche for the small producer.
DeCourley, C. Small-Farm-Today. v.9 (6): p.22 (1992 Dec.)
Descriptors: small-farms; farm-enterprises; marketing

88.
NAL Call No.: 389.2538-F82
Fishin' on the farm.
Morton, A. Restaur-bus. v.93(8): p.58, 60, 65, 68. (1994 May)
Descriptors: salmon; fish-farming; seafoods; food-consumption; aquaculture; restaurants; usa

89.
NAL Call No.: SB443.S87-1992
Flowers for sale: growing and marketing cut flowers: backyard to small acreage.
Sturdivant, L. 197p. (San Juan Naturals, Friday Harbor WA, 1992)
"A Bootstrap Guide"/ Includes bibliographical references (p.189-190) and index
Descriptors: floriculture; flowers-marketing

90.
NAL Call No.: HN79.W43C67
Fort Lewis Lodge: a place for high quality outdoor recreation.
Cowden, J.; Bromley, P. T. RD. (769): p.9-11. ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Producers' Experiences: Deer Hunting, Tree Farming, Operating a Hunting Lodge, and Back Road Adventures.
Descriptors: farm-income; hunting; recreation; fees; guest-houses; angling; virginia

91.
NAL Call No.: 1-Ag84Ab-no.640
From farming to food service: the food and fiber system's links with the U.S. and world economies.
Lipton, K. L.; Manchester, A. C. 1.; United States. Dept. of Agriculture. Economic Research Service. 37p. ill. ( U.S. Dept. of Agriculture, Economic Research Service, Washington, DC, [1992])
Cover title.
Descriptors: agriculture-economic-aspects-united-states; input-output-analysis; food-industry-and-trade-united-states

92.
NAL Call No.: 166.2-N47
Furrow to farrow: new hog technology helps local cooperatives add value to corn.
Reilly, J.; Reynolds, B. Farmer-coop. v.61(1): p.4-8. (1994 Apr.)
Descriptors: pig-farming; cooperative-farming; maize; value-added; market-prices; usa

93.
NAL Call No.: HN79.W43C67
The future of access to private lands.
Jahn, L. R. RD (760): p.1-6. ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Philosophy and Policy of Recreational Access: Free or Fee.
Descriptors: private-ownership; right-of-access; resource-management; farm- income; recreation; organizations; usa

94.
NAL Call No.: 424.8-AM3
Get more out of your honey.
Vawdrey, R. Am-Bee-J. v.131(7): p.443-444. (1991 July)
Descriptors: honey; beekeeping; commodity-markets; direct-marketing; health- foods; marketing-techniques; market-prices; utah

95.
NAL Call No.: S1.M57
Growing echinacea for profit.
Polachic, D. Small-farm-today. v.13(2): p.53. (1996 Apr.)
Descriptors: echinacea; crop-production; ancillary-enterprises; small-farms; medicinal-plants; saskatchewan; alternative-crops

96.
NAL Call No.: 1.90-C2OU8
Growing markets for value-added farm products.
Riemenschneider, R.; Trostle, R. G. Outlook. Washington, D.C. : U.S. Dept. of Agriculture. p.118-126 (1993 Mar.)
Paper presented at the conference "Agriculture's changing horizon," December 1-3, 1992, Washington, DC.
Descriptors: agricultural-products; value-added; markets; exports; agricultural- trade; usa

97.
NAL Call No.: HD9007.T4H35- 1991
A guide to marketing organic produce.
Hall, C. R.; Johnson, J. L.; Edwards, R. A. 1 v. unpaged (Texas Agricultural Extension Service, College Station TX, [1991?])
Includes bibliographical references.
Descriptors: farm-produce-texas-marketing; organic farming-texas

98.
NAL Call No.: 275.29--D37Co- no.52
Guide to planning the farm retail market : 1994. Farm retail market.
German, C. L.; University of Delaware. Cooperative Extension. vi, 85p. (University of Delaware, College of Agricultural Sciences, Agricultural Experiment Station, Cooperative Extension, Newark, DE , [1994])
Cover title.
Descriptors: farmers'-markets; retail-trade

99.
NAL Call No.: S544.3.K2K3
A guide to starting, operating, and selling in farmers markets.
Marr, C.; Gast, K. MF-Coop-Ext-Serv-Kans-State-Univ-Manhattan. Manhattan, Kan. : The Service. #1019: p.7 (1991 Dec.)
Descriptors: farmers'-markets; marketing-techniques; kansas

100.
NAL Call No.: HF5415.126.H35-1992
A guide to successful direct marketing.
Hall, C. R.; Johnson, J. L. 32p. (Texas Agricultural Extension Service, Texas A&M University System, College Station TX, [1992])
Includes bibliographical references.
Descriptors: direct marketing; farm produce-marketing

101.
NAL Call No.: S1.M57
Handmade soap at little creek farm.
Berg, P. Small-farm-today. v.11(3): p.50-51. (1994 June)
Descriptors: soaps; manufacture; small-farms; ancillary-enterprises

102.
NAL Call No.: S1.N32
Heavenly hazelnuts: these soil-savers make great windbreaks and pyo plantings.
Cramer, C. New-farm v.16(2): p.36-39. (1994 Feb.)
Descriptors: corylus-avellana; hybrid-varieties; cultivation; minnesota

103.
NAL Call No.: SB351.H5S77-- 1994
Herbs for sale: growing and marketing herbs, herbal products, and herbal know- how.
Sturdivant, L. vii, 246p. (San Juan Naturals, Friday Harbor WA, 1994)
Includes bibliographical references and index
Descriptors: herbs; herb-gardening; herbs-marketing; herb-industry

104.
NAL Call No.: S522.U5H37
High hopes orchard.
Merrill, L. S. Harrowsmith-ctry-life. v.8(48): p.90-91. (1993 Nov.- 1993 Dec.)
Descriptors: ancillary-enterprises; family-farms

105.
NAL Call No.: 81-M58
High-quality blueberries for U-pick customers.
Hill, D. Annu-Rep-Mich-State-Hortic-Soc. (122nd): p.111-113. (1992)
Descriptors: blueberries; farms; direct-marketing; farm-income; crop-quality; michigan; pick-your-own

106.
NAL Call No.: S1.M57
Home-based business: the calf-hook.
King, T. Small-farm-today. v.13(2): p.36-37. (1996 Apr.)
Descriptors: ancillary-enterprises; home-based-businesses; equipment; marketing; calves; ranching

107.
NAL Call No.: HF5466.B678-- 1993
Home-based catalog marketing : a success guide for entrepreneurs.
Bond, W. J. xvi, 221p. (McGraw-Hill, New York , 1993)
Includes index.
Descriptors: mail-order-business; home-based-businesses; direct-marketing

108.
NAL Call No.: HD62.38.E95-- 1994
The home business bible : everything you need to know to start and run your successful home-based business.
Eyler, D. R. xiii, 298p. ill. (Wiley, New York , 1994)
System requirements for computer disks: IBM-compatible PC; MS-DOS 3.1.
Descriptors: home-based-businesses-management; new-business-enterprises

109.
NAL Call No.: HD62.5.C657-- 1992
Home business, big business : how to launch your home business and make it a success.
Cook, M. 1st Collier Books ed. xvi, 270p. (Collier Books; Maxwell Macmillan Canada; Maxwell Macmillan International, New York; Toronto., 1992)
Includes bibliographical references and index.
Descriptors: new-business-enterprises-management; home-based-businesses- management

110.
NAL Call No.: HN79.A14R87
Homegrown effort cultivating path between farm and farmers market.
Moore, G.; Hetland, K. Rural-Dev-News.
v.17(1): p.11-12, 14. (1993 Feb.)
Descriptors: farmers'-associations; farmers'-markets; publications; missouri

111.
NAL Call No.: SB317.5.H68
Horticultural crop sales and participation rural farmers' markets.
Lindgren, D. T. HortTechnology. v.1(1): p.106-108. (1991 Oct.-1991 Dec.)
Includes references.
Descriptors: farmers'-markets; feasibility; rural-communities; nebraska

112.
NAL Call No.: S1.M57
How small farms can compete with big farms.
Salatin, J. Small-farm-today. v.13(1): p.48-49. (1996 Feb.)
Descriptors: small-farms; large-farms; farm-management; market-competition

113.
NAL Call No.: GV198.97.A8T66-1991
How to establish farm tourism projects. 4th ed.
Tonge, R. 58 leaves : ill. (Gull Publishing, Coolum Beach, Qld.)
Descriptors: farms-australia-recreational-use; tourist-camps,-hostels,-etc-australia; tourist-trade-australia

114.
NAL Call No.: SB126.5.S23-- 1994
How to start on a shoestring and make a profit with hydroponics : including set-up, production and maintenance, and marketing.
Saffell, H. L. 3rd ed., completely rev. 136p. ill. (Mayhill Press, Franklin, Tenn., 1994)
Includes bibliographical references (p. 131).
Descriptors: hydroponics; new-business-enterprises; home-based-businesses

115.
NAL Call No.: SD12.O5O34
Hunting leases offer benefits to landowners, hunters and wildlife.
Masters, R. Okla-renew-resour. v.8 (2): p.5. (1993 Spring)
Descriptors: farm-leases; hunting; wildlife-management; farm-income; oklahoma

116.
NAL Call No.: HN79.W43C67
Hunting preserves for sport or profit.
Kozicky, E. L. R-D-West-Va-Univ-Ext-Serv. Morgantown, W.Va. : The Service. v.(753)p.19 ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Fish and Wildlife Management: Hunting Preserves.
Descriptors: game-reserves; hunting; private-ownership; cooperatives; game-birds; game-farming; recreation; fees; hunting-dogs; cost-benefit- analysis; usa

117.
NAL Call No.: HD9000.A1J68
Illinois produce growers study--viability of South Water Market in Chicago as an outlet for marketing produce and analysis of net returns received through alternate marketing channels.
Mandal, S.; Good, D. L. J-Food-Distrib-Res. v.24(1): p.139-148. (1993 Feb.)
In the series analytic: Managing challenges in food distribution. Proceedings of the 33rd annual meeting, November 4, 1992, Boston, Massachusetts.
Descriptors: direct-marketing; growers; wholesale-marketing; returns; illinois

118.
NAL Call No.: HD9000.1.J6
Implications of forecasting farmers' market prices for food marketing in an economy in transition.
Olorunnipa, Z. I.; Florkowski, W. J. J-Int-Food-Agribus-Mark. v.5(1): p.9-34. (1993)
Includes references.
Descriptors: farmers'-markets; market-prices; food-marketing; milk-products; potatoes; onions; forecasting; econometric-models; arima; poland

119.
NAL Call No.: TX1.H63
In-home businesses: profiles of successful and struggling craft producers.
Littrell, M. A.; Stout, J.; Reilly, R. Home-Econ-Res-J. v.20(1): p.26- 39. (1991 Sept.)
Includes references.
Descriptors: home-based-businesses; crafts; individual-characteristics; management; employment; products; development; consumer-prices; marketing; sales- promotion; product-development

120.
NAL Call No.: S31.T84
Increasing low-income family participation in the Montgomery State Farmers Market.
Baharanyi, N.; Tackie, N.; Pierce, A.; Woolery, C.; Zabawa, R.; Hopkinson, R. Tuskegee-Horiz. Tuskegee, Ala. : Sch. of Agric. & Home Econ., Tuskegee Univ., George Wash. Carver Agric. Exp. Stn. v. 3 (1): p.23 (1992 Spring-1992 Summer)
Descriptors: farmers'-markets; low-income-groups; transport; consumer-surveys; alabama

121.
NAL Call No.: HD1775.I6I5
Indiana restaurants as a market for farm-raised fish: results from a 1991 survey.
Riepe, J. R.; Martin, M. A.; Schrader, L. F. Stn-Bull-Purdue-Univ-Agric- Exp-Stn. West Lafayette, Ind. : The Station. #665: p.85 (1993 June)
Includes references.
Descriptors: restaurants; marketing-channels; fish; regional-surveys; indiana

122.
NAL Call No.: S441.S855
Integrated hog farming and market gardening for small farmers in tropical areas of the western region.
Fleming, K. Sustainable Agriculture Research and Education SARE or Agriculture in Concert with the Environment ACE research projects. [6] 9p. (1993)
SARE Project Number: LWE 92-2. Reporting period for this report is October 1992 to September 1993.
Descriptors: pig-farming; composting; agricultural-wastes; market-gardens; tree- fruits; sustainability; economic-analysis; small-farms; demonstration- farms; tropics; hawaii

123.
NAL Call No.: HD30.335.A54-- 1995
The Internet business companion : growing your business in the electronic age.
Angell, D.; Heslop, B. D. xiii, 242p. (Addison-Wesley Pub. Co., Reading, Mass. 1995)
Includes index. The Internet and virtual commerce -- Developing your Internet business plan -- Getting your business wired to the Internet -- Setting up shop on the Internet -- Using E-Mail for your business communications -- Tapping into network news for research and promotion -- Sharing your business information with FTP -- Establishing your business presence in gopherspace -- Multimedia marketing with the World-Wide Web.
Descriptors: business-enterprises-united-states-computer-networks; internet- computer-network; information-networks; communication,- international

124.
NAL Call No.: SF274.U6U93
Inventing a new niche product.
UW dairy pipeline. v.7 (1): p.7-8 (1995 Winter)
Descriptors: cheesemaking; product-development; market-research; market planning; market-planning

125.
NAL Call No.: SB435.5.A645
Is the time right.
Posner, G. Arbor-age. v.16(4): p.52-53. (1996 Apr.)
Descriptors: arboriculture; databases; computer-techniques; computer-software; marketing-techniques; internet; world-wide-web

126.
NAL Call No.: Videocassette--no. 1800
Know your market first.
North Carolina Agricultural and Technical State University. Cooperative Extension Program. (Agricultural Communications, North Carolina A&T State University, Cooperative Extension Program, [Greensboro NC], 1992).
Descriptors: farm-produce-marketing
Abstract: Discusses various aspects of marketing farm produce. Topics covered include planning, executing the plan, pricing, promoting, and selling

127.
NAL Call No.: S544.3.O5O5
Lease hunting opportunities for Oklahoma landowners.
Masters, R.; Anderson, S.; Bidwell, T.; Porter, M. D. OSU-ext-facts. [Stillwater, Olka. : Cooperative Extension Service, Division of Agriculture, Oklahoma State University. #5032, rev.: 8p. (1993 May)
Descriptors: landowners; hunting; leases; farm-income; wildlife; oklahoma

128.
NAL Call No.: 275.29-F66C
Leasing for outdoor recreation in Florida: results of a survey of private landowners and recreationists.
Marion, W. R.; Carlson, P. C.; Klein, M. Circ-Fla-Coop-Ext-Serv. Gainesville, Fla. : The Service. #1021: p.8 (1991 Sept.)
Includes references.
Descriptors: farms; recreation; leases; hunting; farm-income; farm-surveys; statistics; angling; off-road-vehicles; boating; florida

129.
NAL Call No.: S544.3.N7A4
Leisure trends create opportunities for farmers.
Hilchey, D. Agfocus. p.10. (1993 Nov.)
Descriptors: leisure-activities; farmers; farm-families; rural-communities; agritourism

130.
NAL Call No.: 280.8-J822
Limited resource farmers and the marketing system.
Dagher, M. A.; Christy, R. D.; McLean Meyinsse, P. E. Am-J-Agric- Econ. v.73(5): p.1485-1495. (1991 Dec.)
Paper presented at the annual meetings of the American Agricultural Economics Association, August 4-7, 1991, Manhattan, Kansas. Discussions by H. Williamson, Jr., p. 1490-1491, T.G. Gebremedhin, p. 1492-1493 and D. Jones, p. 1494-1495.
Descriptors: fruit; vegetables; crop-enterprises; small-farms; marketing-channels; food-marketing; usa

131.
NAL Call No.: 280.29-Am3A
Live marketing: a cooperative alternative in the livestock industry.
Geary, C. W. Am-coop. p.119-122. (1992)
Descriptors: meat-and-livestock-industry; cooperative-marketing; marketing- techniques; auctions; usa

132.
NAL Call No.: SB379.A9A9
Mail order medflies.
Calif-Grow. v.16(4): p.9. (1992 Apr.)
Special Insert to California Grower - "The Trifly Menace"
Descriptors: citrus-fruits; ceratitis-capitata; detection; direct-marketing; import- controls; california; hawaii

133.
NAL Call No.: S1.M57
Make that farm pay--now.
Norling, S. J. Small-farm-today. v.13(1): p.43-44. (1996 Feb.)
Descriptors: small-farms; ancillary-enterprises; marketing

134.
NAL Call No.: S1.M57
Making the most of it! Marketing the small farm product.
Klober, K. Small-Farm-Today. v.10(2): p.56-57. (1993 Apr.)
Descriptors: livestock-enterprises; small-farms; marketing

135.
NAL Call No.: 100-Or3M- no.877
Malheur County alternative crops and alternative marketing research. Malheur Experiment Station, Ontario, Oregon.
Oregon State University. Agricultural Experiment Station. 107 p. (Agricultural Experiment Station, Oregon State University, Corvallis , [1991])
At head of title: Malheur Experiment Station, Ontario, Oregon.
Descriptors: agriculture-research-oregon-malheur-county

136.
NAL Call No.: 100-Or3M- no.900
Malheur County alternative crops and marketing research. 48p. ill. (Agricultural Experiment Station, Oregon State University, [Corvallis, Or.] , [1992])
"June 1992."

137.
NAL Call No.: SH157.85.F52M36--1994
Management of recreational and farm ponds in Louisiana.
Louisiana Cooperative Extension Service. 45p. (Louisiana State University, Agricultural Center, Louisiana Cooperative Extension Service, [Baton Rouge?] , [1994])
Cover title.
Descriptors: farm-ponds-louisiana; fish-ponds-louisiana; fish-culture-louisiana

138.
NAL Call No.: HD2346.U5R8
Managing a U-pick operation for success.
Klauer, B. Rural-Enterp. v.6(4): p.36-39. (1992 Summer)
Descriptors: strawberries; picking; farm-management; marketing; advertising; sales-promotion

139.
NAL Call No.: 81-M58
Many little things contribute to marketing success.
Tennes, A. Annu-Rep-Mich-State-Hortic-Soc. (122nd): p.98-102. (1992)
Descriptors: fruit-crops; farms; retail-marketing; direct-marketing; farm-income; marketing-techniques; michigan

140.
NAL Call No.: S1.M57
Maple syrup: a good sideline for northern farmers.
Williams, L. G. Small-farm-today. v.11(6): p.20-21. (1994 Dec.)
Includes references.
Descriptors: small-farms; ancillary-enterprises; maple-syrup; marketing

141.
NAL Call No.: SD1.O7-no.70
The market for waterfowl hunting on private agricultural land in western Oregon.
Rasker, R.; Johnson, R. L.; Cleaves, D.; Oregon State University. Extension Service. 14, [1]p. ill., map (Forest Research Lab, College of Forestry, Oregon State University, Corvallis, Or. [1991])
Title from cover.
Descriptors: waterfowl-shooting-oregon; waterfowl-management-oregon; farms- oregon-recreational-use

142.
NAL Call No.: aHD1401.A7
Market niche opens for U.S. asparagus in Switzerland.
AgExporter. v.6(10): p.15. (1994 Oct.)
Descriptors: asparagus; exports; agricultural-trade; import-controls; usa; switzerland

143.
NAL Call No.: HD9000.1.J6
Market potential for U.S. small farmers in 2000.
Moak, S. K.; Gyan Baffour, G.; Turner, J. E. J-int-food-agribus-mark. v.6(1): p.59-70. (1994)
Includes references.
Descriptors: small-farms; farm-closures; market-competition; family-farms; land- prices; unemployment; exports; time; multivariate-analysis; projections; usa; market-share

144.
NAL Call No.: SB249.N6
Market potential of organically grown cotton as a niche crop.
Apodaca, J. K. Proc-Beltwide-Cotton-Prod-Res-Conf. Memphis, Tenn. : National Cotton Council of America. v.1: p.410-413 (1992)
Includes references.
Descriptors: gossypium; organic-farming; markets; demand

145.
NAL Call No.: HD2346.U5R8
Marketers learn to survive changes.
Shelly, H. Rural-Enterp. v.6(3): p.37-39. (1992 Spring)
Descriptors: direct-marketing; farmers'-markets; conferences

146.
NAL Call No.: S31.T84
Marketing a market.
Baharanyi, N. Tuskegee-Horiz. Tuskegee, Ala. : Sch. of Agric. & Home Econ., Tuskegee Univ., George Wash. Carver Agric. Exp. Stn. v. 2 (2): p.14-15 (1991 Fall)
Descriptors: farmers'-markets; consumer-education; food-costs; food-marketing; food-merchandising; alabama

147.
NAL Call No.: HD1775.F6F6
Marketing alternatives for north Florida Shiitake mushroom producers.
Degner, R. L.; Williams, M. B. FAMRC-Ind-Rep. Gainesville, Fla. : Fla. Agricultural Market Research Center. #91-1: 19p. (1991 Nov.)
Includes references.
Descriptors: mushrooms; market-research; retail-marketing; florida

148.
NAL Call No.: SB321.G85
Marketing alternatives: pick-your-own.
Ashley, R. A. Grow-Veg-Small-Fruit-Newsl. Storrs, Conn. : Coop. Ext. Serv., USDA, College of Agriculture & Natural Resources, Univ. of Conn. v.91 (12): p.4- 5 (1991 Dec.)
Descriptors: fruit-crops; vegetables; direct-marketing

149.
NAL Call No.: S1.M57
Marketing meat comes naturally to these farmers.
Rotts, K. Small-farm-today. v.10(4): p.50-51. (1993 Aug.)
Descriptors: low-input-agriculture; alternative-farming; rotational-grazing; beef- production; lamb-production; marketing; beef; lamb-meat

150.
NAL Call No.: HD9000.1.J68
Marketing of fresh vegetables and fruits by small farmers in Tennessee.
Singh, S. P. J-food-prod-mark. v.2(1): p.37-51. (1994)
Includes references.
Descriptors: fruits; vegetables; direct-marketing; small-farms; food-marketing; location-of-production; mathematical-models; tennessee

151.
NAL Call No.: HD1476.U52C27
Marketing organic produce in Certified Farmers' Markets.
Vaupel, S. Small-Farm-News. Davis, Calif. : U.C.D. Small Farm Center. p.8-9 (1991 Mar.-1991 Apr.)
Descriptors: farmers'-markets; organic-foods; surveys; prices; market-regulations; california; certified-farmers'-markets-cfm

152.
NAL Call No.: HD9436.U62M37-1992
Marketing out of the mainstream : a producers' guide to direct marketing of lamb and wool.
Sheep Industry Development Program. ii, 57p. (Sheep Industry Development Program, Inc., Englewood, CO , [1992])
Cover title.
Descriptors: lambs-united-states-marketing; wool-united-states-marketing; market- segmentation-united-states

153.
NAL Call No.: HD1476.U52C27
Marketing to distant places--mail order marketing.
Atkinson, D. Small-farm-news. Davis, Calif. : U.C.D. Small Farm Center. p.7, 10, 11. (1994 Mar.-1994 Apr.)
Descriptors: marketing-orders; marketing-techniques; direct-marketing

154.
NAL Call No.: 100-Id14
Marketing your produce directly to consumers.
Parker Clark, V. J. Bull-Univ-Ida,-Coll-Agric. Moscow : Idaho Agricultural Experiment Station. EXT 741: 10p. (1992 Oct.)
Descriptors: direct-marketing; marketing-techniques

155.
NAL Call No.: S1.N32
Mini-farm, maxi-profits: diverse crops and savvy marketing give these high-value growers the edge.
Sinclair, W.; Peterson, C. New-farm. v.16(3): p.28-35, 37, 39. (1994 Mar.-1994 Apr.)
Descriptors: horticultural-crops; organic-farming; small-farms; farm-management; marketing; farmers'-markets

156.
NAL Call No.: S1.M57
Money making marketing for the small farm and market garden.
Lee, A. Small-farm-today. v.12(5): p.52-54. (1995 Oct.)
Descriptors: market-gardens; small-farms; marketing; farmers'-markets

157.
NAL Call No.: S1.M57
Mushrooms for profit.
Ewton, J. F. Small-farm-today. v.11(6): p.25-26. (1994 Dec.)
Descriptors: mushrooms; cultivation; small-farms; ancillary-enterprises

158.
NAL Call No.: HD9436.U62N38-1992
National Conference on Direct and Niche Marketing of Lamb and Wool : November 6 & 7, 1992, Turf Valley Hotel and Country Club, Ellicott City, Maryland.
National Conference on Direct and Niche Marketing of Lamb and Wool (1992 : Ellicott City, Md. 1 v. (unpaged) : forms, [S.l. : s.n.] , 1992?)
Includes bibliographical references.
Descriptors: lambs-united-states-marketing; wool-united-states-marketing; niche- marketing-united-states

159.
NAL Call No.: 30.98-AG8
New England farmers and the marketplace, 1780-1865: a case study.
Baker, A. H.; Izard, H. V. Agric-Hist. v.65(3): p.29-52. ill., maps. (1991 Summer)
Literature review.
Descriptors: farmers; case-studies; history; markets; marketing; milk-prices; plant- products; animal-products; literature-reviews; massachusetts; new-england

160.
NAL Call No.: HD2346.U5R8
New Tennessee market opens for business.
Hosey, K. Rural-Enterp. v.6(4): p.3-5. (1992 Summer)
Descriptors: farmers'-markets; crafts; fresh-products; market-planning; tennessee; knox-county,-tennessee

161.
NAL Call No.: 389.8-F7398
Niche marketing and product refinements.
Hollingsworth, P. Food-technol. v.47(9): p.134, 136. (1993 Sept.)
Descriptors: food-marketing; prepared-foods
Abstract: This article describes some of the new foods that will be available in the stores in the near future.

162.
NAL Call No.: aHD1491.A1U542-no.111
Niche marketing opportunities through lamb cooperatives.
Kazmierczak, T. K.; Bell, J. B. v, 18p. (U.S. Dept. of Agriculture, Agricultural Cooperative Service, [Washington DC?], [1992])
Includes bibliographic references (p. 18)
Descriptors: lambs-united states.; livestock-united states-cooperative-marketing; market-segmentation-united states

163.
NAL Call No.: HN49.C6N5-- 1995
Niche markets and rural development : workshop proceedings and policy recommendations.
Organisation for Economic Co operation and Development. 142p. ill. (OECD; OECD Publications and Information Center, distributor, Paris :[Washington, D.C. ], 1995)
Published also in French as: Creneaux commerciaux et developpement rural: compte rendu d'un atelier et recommandations pour l'action.
Descriptors: rural-development-projects-congresses; market-segmentation- congresses

164.
NAL Call No.: SB191.W5N672- 1994
Niche markets and value added products.
Sonka, S. T. Proceedings of the North American Wheat Workers Workshop, March 7-10, 1994, Kansas City, Missouri North American Wheat Workers Workshop. p.121-127 (1995)
Descriptors: wheat; agribusiness; agroindustrial-sector; market-planning; market- research; paradigm-shifts

165.
NAL Call No.: HD2330.N53-- 1995
Niche markets as a rural development strategy.
Organisation for Economic Co operation and Development. 114p. ill., maps (Organisation for Economic Co-operation and Development; OECD Publications and Information Centre [distributor], Paris : Washington, D.C. 1995)
Published in French under the title: Des creneaux commerciaux pour une strategie de developpement rural.
Descriptors: rural-industries; rural-development

166.
NAL Call No.: SB249.N6
Niche markets for cage ginned fiber.
Lalor, W. F.; Wilkes, L. H.; Findley, D. Proc-Beltwide-Cotton-Prod-Res- Conf. Memphis, Tenn. : National Cotton Council of America. v.1: p.18-19 (1992)
Descriptors: cotton-ginning; markets

167.
NAL Call No.: HN79.W43C67
Nontraditional uses of rangelands for income producing activities.
Butler, L. D. RD (754): p.9-14. ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Alternative Enterprises for Farm and Forest Wildlife and Range Potentials.
Descriptors: rangelands; farm-income; recreation; hunting; leases; fees; wildlife; management; exotics; usa

168.
NAL Call No.: 448.8-C162
Occurrence of thermotolerant campylobacters in fresh vegetables sold at farmers' outdoor markets and supermarkets.
Park, C. E.; Sanders, G. W. Can-J-Microbiol. v.38(4): p.313-316. (1992 Apr.)
Includes references.
Descriptors: spinach; lettuces; radishes; onions; parsley; potatoes; campylobacter- jejuni; decontamination; supermarkets; farmers'-markets; green-onions

169.
NAL Call No.: 60.18-J82
Optimal vegetation management under multiple-use objectives in the Cross Timbers.
Bernardo, D. J.; Engle, D. M.; Lochmiller, R. L.; McCollum, F. T. J-Range- Manage. v.45(5): p.462-469. (1992 Sept.)
Includes references.
Descriptors: grassland-management; pastures; vegetation-management; multiple- land-use; econometric-models; linear-programming; livestock- farming; hunting; wildlife- management; decision-making; brush-control; cost-benefit-analysis; returns; oklahoma
Abstract: The relatively low productivity of the herbaceous stratum of the oak- hickory forests of North America has prompted land managers to evaluate alternative means of increasing large herbivore production. A mathematical programming model was developed to evaluate alternative vegetation management programs for large herbivore production in the Cross Timbers Region of the Ozark Plateaus. The optimization determined the combination of livestock enterprises, lease-hunting enterprises, and vegetation management practices that maximized discounted net returns over a 15-year period. Results indicated that by integrating both herbicides and prescribed fire into vegetation management programs, sufficient herbivory can be sustained to support an economically viable level of livestock production. Vegetation management programs derived under multiple-enterprise objectives differ significantly from those in conjunction with a single enterprise. Economic returns from cattle production are maximized by applying herbicides that induce large increases in grass production, and thus, allow for significant expansion of the cattle enterprise. Under multiple-enterprise objectives, 2 herbicides and prescribed burning may be integrated effectively to sustain sufficient production of grasses, forbs, and browse to support expanded cattle, Angora goat, and white-tailed deer populations. Economic returns from the land resource can be increased approximately 46% as a result of employing multiple-enterprise management objectives.

170.
NAL Call No.: S1.N32
Organic farmers tap super markets: savy customers and growers flock to 'Fresh Fields".
Cicero, K. New-farm. v.15(7): p.44-45. (1993 Nov.-1993 Dec.)
Descriptors: organic-foods; marketing; supermarkets

171.
NAL Call No.: S451.N9E98-- no.8
Outlook and marketing strategies for North Dakota farmers.
Flaskerud, G. K. 1. 19p. map (NDSU Extension Service, Fargo, ND , 1991)
Cover title.
Descriptors: grain-trade-north-dakota; soybean-industry-north-dakota; oil- industries-north-dakota

172.
NAL Call No.: S544.3.F6F55
Outlook for the Florida State Farmers' Market System.
Degner, R. L.; Moss, S.; Moseley, A.; Mack, S. Fla-food-resour-econ. Gainesville : Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences. #112: 4p. (1993 May-1993 June)
Descriptors: agricultural-products; farmers'-markets; economic-viability; public- ownership; regional-surveys; trade; environmental-policy; florida

173.
NAL Call No.: SF487.S16-- 1993
Pastured poultry profits.
Salatin, J. 1st ed. ill.; viii, 330p. (Polyface, Swoope, Va. 1993)
Includes index.
Descriptors: chickens; chicken-industry; pastures; home-based-businesses; new- business-enterprises

174.
NAL Call No.: aHD1401.J68
Perspective on farm size and structure provided by value-added measures.
Stanton, B. F.; Jinkins, J. E.; Ahearn, M. C.; Hanson, G. D. J-Agric-Econ- Res. [Washington, D.C.] : U.S. Department of Agriculture, Economic Research Service. v.44 (2): p.36-44 (1992 Nov.)
Includes references.
Descriptors: farm-size; value-added; structural-change; agricultural-production; usa
Abstract: Much wider use of net value-added, instead of gross sales, can lend perspective on how farm size and structure are changing in the United States. Net value-added is a more appropriate economic measure to use in comparing farms by size or type on a consistent basis. Net value- added emphasizes the net returns to farm households from the use of their land, labor, capital, and management in agricultural production. Net value-added as a percentage of gross farm income is highest (over 60 percent) on vegetable, greenhouse and nursery, and cash grain farms. It is much lower on livestock farms that buy substantial amounts of their inputs (fed cattle and hogs). Wider use of net value-added directs attention to the economic impact of resources used in agricultural production in the form of returns to those resources.

175.
NAL Call No.: S1.M57
Piedmont Triad Farmers Market.
Stewart, A. Small-farm-today. v.12(5): p.45-47. (1995 Oct.)
Descriptors: food-marketing; farmers'-markets; north-carolina

176.
NAL Call No.: HD9000.A1J68
Planning for the retail farm market.
German, C. L.; Toensmeyer, U. C.; Cain, J. L.; Rouse, R. J. J-food-distrib- res. v.26(1): p.82-88. (1995 Feb.)
Paper presented at the thirty-fifth annual meeting, "Strategies for meeting global competition"
Descriptors: direct-marketing; retail-marketing; market-planning; location-theory

177.
NAL Call No.: 100-C12Cag
Popularity has spawned diversity--and rules--at certified farmers' markets.
Peck, K.; Voss, R. E.; Grieshop, J. I.; Wright, J.; Stiles, M. Calif- agric. v.47(2): p.30-32. (1993 Mar.-1993 Apr.)
Descriptors: farmers'-markets; growers; market-regulations; participative- management; california

178.
NAL Call No.: S522.U5H37
The postal orchard.
Fishman, R. Harrowsmith-Ctry-Life. v.6(32): p.40-49. (1991 Mar.- 1991 Apr.)
Descriptors: horticulture; perennials; trees; fruit-trees; direct-marketing; sources; culinary-herbs; nurseries

179.
NAL Call No.: HD9005.P88-- 1994
Proceedings : Putting Small Acreage to Work Seminar : Saturday, December 3, 1994, University of Illinois Building, State Fair Grounds, Springfield, Illinois. Proceedings 1994 Putting Small Acreage to Work.
Putting Small Acreage to Work Seminar (1994 : Springfield, IL i, 68p. [Ill.? : s.n. ] , 1994?)
Cover title.
Descriptors: farms,-small-cost-of-operation-congresses; farm-produce-marketing- cost-effectiveness-congresses

180.
NAL Call No.: 275.29-K4152
The production and marketing of fruits and vegetables in Kentucky.
Coughenour, C. M.; Zilverberg, G.; Hannum, J. B. RS-Univ-Ky-Agric-Exp- Stn. Lexington, Ky. : The Station. #77: p.194 (1991)
Includes references.
Descriptors: fruits; vegetables; family-farms; farm-management; marketing; land; irrigation; labor; kentucky

181.
NAL Call No.: 275.29-M58B
Promoting fee-fishing operations as tourist attractions.
Chopak, C. J. Ext-Bull-E-Coop-Ext-Serv-Mich-State-Univ. East Lansing, Mich. : The Service. #2409: 6p. (1992 June)
Includes references.
Descriptors: angling; ancillary-enterprises; fish-ponds; tourist-attractions; farm- holidays; michigan

182.
NAL Call No.: S1.M57
Promoting llamas.
Williams, L. Small-farm-today. v.13(1): p.34-35. (1996 Feb.)
Descriptors: llamas; animal-husbandry; small-farms; ancillary-enterprises; marketing-channels; pennsylvania

183.
NAL Call No.: S544.3.K4K42
Promotion & advertising for Kentucky's direct markets.
Stegelin, F.; Strang, J.; Weckman, R. ID-Univ-Ky-Coop-Ext-Serv. Lexington, Ky. : The Service. #106: p.24 (1991 Aug.)
Descriptors: farmers'-markets; food-advertising; publicity; fruits; vegetables; kentucky

184.
NAL Call No.: 1-Ag84Mr- no.1154
Proposed farmers' market for northern Kentucky.
Mongelli, R. C.; United States. Agricultural Marketing Service. 19p. ill., maps (U.S. Dept. of Agriculture, Agricultural Marketing Service, [Washington, D.C.?] , [1991])
Caption title.
Descriptors: farmers'-markets-kentucky

185.
NAL Call No.: HN79.W43C67
Protective legal measures and concerns of private landowners.
Rademacher, J. J. RD. (744): p.36-51. ([1993?])
In subseries: Natural resources management and income opportunity series: legal issues.
Descriptors: private-ownership; recreation; legal-liability; state-government; federal-government; farm-workers; usa

186.
NAL Call No.: HN79.W43C67
Public recreation on private land: research needs and considerations.
Libby, L. W. R-D-West-Va-Univ-Ext-Serv. Morgantown, W.Va. : The Service. #747: p.18 ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Research Issues: Related to Recreational Access.
Descriptors: farm-income; recreation; decision-making; research; cost-benefit- analysis; regulations; fees; consumer-preferences; usa

187.
NAL Call No.: S1.N32
Pumpkin power.
Hofstetter, B. New-farm. v.16(6): p.43-45, 60. (1994 Sept.-1994 Oct.)
Descriptors: ancillary-enterprises; family-farms; pumpkins

188.
NAL Call No.: SB317.5.H68
Reactions by consumers in a farmers' market to prices for seedless watermelon ratings of eating quality.
Marr, C. W.; Gast, K. L. B. HortTechnology. v.1(1): p.105-106. (1991 Oct.-1991 Dec.)
Includes references.
Descriptors: watermelons; seedlessness; consumer-preferences; food-preferences; consumer-surveys

189.
NAL Call No.: S1.M57
Red deer marketing.
Kurtz, J. Small-farm-today. v.12(4): p.23. (1995 Aug.)
Descriptors: red-deer; livestock-farming; livestock-enterprises; small-farms; markets

190.
NAL Call No.: TX901.C67
Restaurant marketing on the worldwide web.
Murphy, J.; Forrest, E.; Wotring, C. E. Cornell-hotel-restaur-adm-q. v.37(1): p.61-71. (1996 Feb.)
Includes references.
Descriptors: food-service-management; restaurants; computers; marketing; marketing-techniques; customer-relations; internet
Abstract: A large portion of the so-called information superhighway is the internet, which allows people to communicate through computers using electronic mail, bulletin boards, and news groups, among other means. One section of the internet, the worldwide web (WWW), is a network of computers carrying information for public dissemination. Many companies, institutions, and individuals have created WWW "home pages," which are computer files with text, graphics, and links to other, related pages. "Visitors" to web pages are said to be "surfing the net," checking new sites for interesting information or graphics. The WWW now has many commercial sites that seek to get companies' messages to the public in a new and untested medium. While some hospitality companies have WWW sites, most do not, and restaurants are underrepresented. Existing restaurant sites, however, make reasonably sophisticated use of the web's capabilities (e.g., text, graphics, sound, and interactive screens). The technology of the internet may allow marketers to take the ultimate step in mass customization, which is to create a distinct message (and package of product and services) for each customer. It almost certainly will allow personal interaction between restaurateurs and customers.

191.
NAL Call No.: KF27.A3336- 1990c
Review of the use of food stamps in farmers' markets : hearing before the Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition of the Committee on Agriculture, House of Representatives, One Hundred First Congress, second session, September 18, 1990.
United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing. iii, 102p. (G.P.O. : For sale by the Supt. of Docs., Congressional Sales Office, U.S. G.P.O., Washington : U.S. 1991)
Distributed to some depository libraries in microfiche.
Descriptors: food-stamp-program-united-states; farm-produce-united-states- marketing

192.
NAL Call No.: S1.N32
Room for wildlife.
Cramer, C. New-farm. v.15(2): p.24-27. (1993 Feb.)
Descriptors: alternative-farming; wildlife; habitats; hunting

193.
NAL Call No.: A00061
Rural bounty in Manhattan.
Van Tuyl, L. Christ-Sci-Monit. Boston, Mass. : Christian Science Pub. Society p.14 (1991 Sept.)
Descriptors: farmers'-markets; new-york; union-square-greenmarket

194.
NAL Call No.: S131.M64
Rural development strategies for farm and ranch recreation.
Powell, J.; Rottman, S. J. MP-Univ-Wyo-Agric-Ext-Serv. Laramie : The Service. #65: 21p. (1991 Nov.)
Includes references.
Descriptors: farmland; rangelands; recreation-management; ancillary-enterprises; rural-development

195.
NAL Call No.: G155.A1I518-- 1994
Rural tourism and sustainable rural development : proceedings of the second international school on rural development, 28 June-9 July 1993, University College Galway, Ireland. Journal of sustainable tourism. Special issue.
Bramwell, B. 1.; Lane, B. 1. 129p. ill., maps (Channel View Publications, Clevedon, Avon, England ; Philadelphia : , . 1994)
"This book is also available as a special issue of the Journal of sustainable tourism, vol. 2, nos 1&2, 1994"--T.p. verso.
Descriptors: tourist-trade-congresses; farms-recreational-use-congresses; rural- development-congresses

196.
NAL Call No.: 81-M58
Seizing the moment.
Patterson, N. Annu-Rep-Mich-State-Hortic-Soc. (122nd): p.90-94. (1992)
Descriptors: fruit-growing; farm-management; direct-marketing; farm-income; ohio; pick-your-own

197.
NAL Call No.: HD9005.G53 1994
Sell what your sow!: the grower's guide to successful produce marketing
Gibson, E. 302p. (New World Pub. Carmichael CA , 1994)
Some chapters available On line/ Access info: http://www.openair.org/cyjour/ sow.html
Descriptors: produce-trade-united-states; handbooks, -manuals, -etc.; farm- management-united- states-handbooks, -manuals, -etc.; gardening-united-states

198.
NAL Call No.: 424.8-AM3
Selling honey to roadside markets.
Caron, D. M. Am-Bee-J. v.132(7): p.455-457. (1992 July)
Descriptors: honey; markets; roadsides; sales-promotion; delaware

199.
NAL Call No.: A00069
Share the land: an innovative way to shoulder the burden & save the family farm.
Sugarman, C. Wash-Post. p.E1, E4. (1991 May)
Descriptors: family-farms; community-involvement; investment; maryland; community-supported-agriculture

200.
NAL Call No.: TX341.E5
Sharecropping has newfound cachet as community supported agriculture.
Klausner, A. Environ-nutr. v.19(4): p.1, 6. (1996 Apr.)
Descriptors: community-programs; small-farms; partnerships; consumer-attitudes; cooperative-farming; costs; consumers; farmers

201.
NAL Call No.: S75.F87
Small businesses: a niche and a market.
Peterson, S. Futures-Mich-State-Univ-Agric-Exp-S.
tn. East Lansing MI: The Station. v.11 (1): p.12-15 (1993 Spring)
Descriptors: small-businesses; economic-viability; market-research; tourist- attractions-Michigan

202.
NAL Call No.: S37.F72
Small scale catfish production: holding fish for sale.
Rode, R.; Stone, N. FSA-Univ-Ark-Syst-Coop-Ext-Serv. [Little Rock, Ark.] : Cooperative Extension Service. #9075: 4p. (1994 July)
Descriptors: freshwater-catfishes; fish-production; direct-marketing; fishery- management; quality-controls; transporting-quality

203.
NAL Call No.: S37.F72
Small scale catfish production: introduction.
Stone, N. FSA-Univ-Ark-Syst-Coop-Ext-Serv. [Little Rock, Ark.] : Cooperative Extension Service. #9072: 2p. (1994 Feb.)
Descriptors: ictalurus; fish-production; fish-farms; production-costs; profits; direct-marketing; marketing; fish-culture; fish-processing; markets

204.
NAL Call No.: HT101.S52
Small town bed and breakfasts: St. Jacobs, Ontario, tries and alternative form of tourist accommodation.
Johnson, R. Small-town. v.22(6): p.20-25. (1992 May-1992 June)
Descriptors: bed-and-breakfast-accommodation; towns; rural-tourism; case- studies; rural-communities; tourism-development; ontario

205.
NAL Call No.: S544.3.N7A4
Smart marketing: farm direct marketers should band together.
Figueroa, E. Agfocus-Publ-Cornell-Coop-Ext-Orange-Cty. p.11. (1992 June)
Descriptors: farm-management; marketing; direct-marketing

206.
NAL Call No.: S544.3.N6N62
So you want to start a business.
Dahle, R. D. AG-NC-Agric-Ext-Service. Raleigh NC Agricultural Extension Service. #382: p.4 (1993 Dec.)
Descriptors: small-businesses; market-research; financial-planning; market- planning- regulations

207.
NAL Call No.: 100-C12Cag
Sonoma County farmers carve out new market niche.
Stumbos, J. Calif-agric. v.47(2): p.16-17. (1993 Mar.-1993 Apr.)
Descriptors: small-farms; farm-families; vegetables; fruits; marketing

208.
NAL Call No.: HD2346.U5R8
Sonoma County farmers market cooperatively.
Gibson, E. Rural-Enterp. v.6(2): p.3-6. (1992 Winter)
Descriptors: agricultural-products; cooperative-marketing; community-programs; california; sonoma-county-agricultural-marketing-program-scamp

209.
NAL Call No.: 100-T31P
South Texas ranching--a profile.
Richardson, C. L.; Hanselka, C. W.; Paschal, J. C.; Taylor, M. J.; Kemph, G. S.; Payne, J. M. PR-Tex-Agric-Exp-Sta. (4860): p.144-149. (1991 June)
In the series analytic: Beef cattle research in Texas, 1990 / compiled by J.W. Turner, J.S. Oman, and R.L. Crum.
Descriptors: ranching; household-surveys; demography; farm-size; range- management; animal-husbandry; wildlife-management; hunting; household- income; texas

210.
NAL Call No.: HD62.7.K582- 1991
Start, run, and profit from your own home-based business.
Kishel, G. F. 1.; Kishel, P. G. 1.; Kishel, G. F. 1. ix, 194p. ill. (Wiley, New York , 1991)
Spine title: Start, run & profit from your own home-based business.
Descriptors: home-based-businesses; new-business-enterprises

211.
NAL Call No.: S544.3.A2R47
Starting a bed and breakfast home.
Aycock, G. P. Resour-Dev-Rep-Ala-Coop-Ext-Serv-Auburn-Univ. v.25(3): p.4-5. (1991)
Descriptors: home-based-businesses; bed-and-breakfast-accommodation; alabama

212.
NAL Call No.: HN79.W43C67
Starting a bed & breakfast.
Smith, E. L.; Smith, A. K. R-D-West-Va-Univ-Ext-Serv. Morgantown WV: The Service. #767: 25p. ([1993?])
In subseries: Resources Management and Income Opportunity Series: Business Management and Marketing: Bed and Breakfast.
Descriptors: bed-and-breakfast-accommodations; law; cost-benefit-analysis; small- businesses; licenses; marketing; usa

213.
NAL Call No.: HD9007.P4P37-- 1994
Starting and strengthening farmers' markets in Pennsylvania : a guide to help farmers, consumers and community leaders throughout Pennsylvania renew this ages-old marketing method.
Patton, J.; Center for Rural Pennsylvania. 80p. (Center for Rural Pennsylvania, Harrisburg, Pa. [1994?])
Cover title.
Descriptors: farmers'-markets-pennsylvania-handbooks,-manuals,-etc; farm- produce-pennsylvania-handbooks,-manuals,-etc

214.
NAL Call No.: 81-M58
Strawberry varieties and production that work for us.
Whittamore, M. Annu-rep-secr-State-Hortic-Soc-Mich. (123): p.126- 128. (1993)
Descriptors: fragaria-ananassa; crop-production; marketing; cultivation; techniques; cultivars; ontario; pick-your-own

215.
NAL Call No.: 44.8-So12
Successful retail marketing of branded, niche milks.
O'Sullivan, A. C. J-Soc-Dairy-Technol. v.48(4): p.117-122. (1995 Nov.)
Paper presented at the symposium "Manufacture and Marketing of Niche/Luxury Milk and Dairy Products" held May 25-27, 1994, St. Helier.
Descriptors: milk; brand-name-products; retail-marketing; milk-composition; milk-flavor

216.
NAL Call No.: SB249.N6
Sustainable cotton production: a niche market or a must market.
Allen, W. Proc-Beltwide-Cotton-Conf. Memphis, TN: National Cotton Council of America. v.1: p.410-412 (1994)
Descriptors: cotton; crop-production; sustainability; markets

217.
NAL Call No.: 100-C12Cag
"Tastings" open doors to new markets for small growers.
Stumbos, J. Calif-agric. v.47(2): p.14. (1993 Mar.-1993 Apr.)
Descriptors: small-farms; markets; marketing; vegetables; growers; california

218.
NAL Call No.: 275.29-T313
Texas hunting leases.
Thigpen, J.; Adams, C. E.; Thomas, J. K. Leafl-L-Tex-Agric-Ext-Serv-A-M- Univ-Syst. College Station, Tex. : The Service. #2441: 4p. (1991 Jan.)
Descriptors: hunting; farm-leases; ancillary-enterprises; forest-recreation; game- animals; farm-income; texas

219.
NAL Call No.: HD2346.U5R8
This Saskatchewan family markets dried flowers.
Rural-Enterp. v.6(2): p.37-39. (1992 Winter)
Descriptors: dried-flowers; family-farms; crop-production; marketing; saskatchewan; netherhill,-saskatchewan

220.
NAL Call No.: HD2346.U5R8
Tips on developing publicity for farm markets.
Patton, J. Rural-Enterp. v.6(2): p.34-36. (1992 Winter)
Descriptors: farmers'-markets; publicity; directories; extension

221.
NAL Call No.: HN79.W43C67
Toward a better understanding of recreational access to the nation's private lands: supply, determinants, limiting factors.
Wright, B. A. R-D-West-Va-Univ-Ext-Serv. Morgantown, W.Va. : The Service. #758: p.22 ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Supply for Recreation.
Descriptors: private-ownership; recreation; surveys; farmers'-attitudes; right-of- access; leases; law; fees; usa

222.
NAL Call No.: HN79.W43C67
Tree farm.
Newhall, C. W. RD. (769): p.6-8. ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Producers' Experiences: Deer Hunting, Tree Farming, Operating a Hunting Lodge, and Back Road Adventures.
Descriptors: private-forestry; hunting; recreation; fuelwood; farm-income; fees; liabilities; wildlife-management; maryland

223.
NAL Call No.: HD9259.B523N48-1991
U-pick blueberries : an alternative enterprise guidebook.
Yellow Wood Associates. 22p. (The Associates, [Fairfield, Vt.] , 1991)
Cover title.
Descriptors: blueberries-economic-aspects-new-york; blueberry-industry

224.
NAL Call No.: aHD1401.A7
U.S. exporters find niche markets in Singapore for many fresh vegetables.
Borris, B. AgExporter. v.5(10): p.16-17. (1993 Oct.)
Descriptors: vegetables; fresh-products; exports; food-marketing; singapore; usa

225.
NAL Call No.: S544.3.K4K42
Understanding produce marketing for Kentucky's direct marketers.
Stegelin, F.; Strang, J.; Weckman, R. ID-Univ-Ky-Coop-Ext-Serv. Lexington, Ky. : The Service. v.(107): p.8 (1991 Aug.)
Descriptors: farmers'-markets; market-planning; consumer-surveys; consumer- preferences; fruits; vegetables; ripening; quality; kentucky

226.
NAL Call No.: HN79.W43C67
An urbanizing perspective: use of forest and woodland alternatives.
Tjaden, R. L. RD. (749): p.1-15. ([1993?])
In the subseries: Natural Resources Management and Income Opportunity Series: Alternative Enterprises: Rural and Urban Perspective.
Descriptors: farm-income; forest-ownership; liabilities; hunting; angling; aquaculture; bed-and-breakfast-accommodation; straw; mushrooms; usa

227.
NAL Call No.: S1.M57
Vala's pumpkin patch: fun in the fall.
Novotny, M. Small-farm-today. v.11(5): p.36-38. (1994 Oct.)
Descriptors: cucurbita; vegetable-growing; small-farms; ancillary-enterprises; pumpkins; nebraska

228.
NAL Call No.: 280.29-Am3A
Weaving the perfect web.
Bussard, A. L. Am-coop. p.77-81. (1996)
Paper presented at the 1995 National Institute on Cooperative Education.
Descriptors: cooperative-marketing; computer-techniques; information-services; telecommunications; usa; internet; world-wide-web

229.
NAL Call No.: HD1476.U52C27
What's ahead for farmers' markets.
Myers, C. Small-Farm-News. Davis, Calif. : U.C.D. Small Farm Center. p.1-3 (1991 Mar.-1991 Apr.)
Descriptors: farmers'-markets; history; direct-marketing; certified-farmers'- markets-cfm

230.
NAL Call No.: S451.P4P45
Where farm and city meet.
Dionis, K.; Buckalew, E. PennState-Agric. p.11-19. (1991 Winter)
Descriptors: farmers'-markets; direct-marketing; christmas-trees; winemaking; dairy-farming; restaurants; fruit; vegetables; environmental-impact; rural-development; rural- urban-relations; pennsylvania

231.
NAL Call No.: S451.P4P45
Where farm and city meet.
PennState-agric. p.12-13. (1993 Fall-1994 Winter)
Descriptors: plant-analysis; fruit-growing; vegetable-growing; mating-disruption; farmers'-markets; integrated-pest-management; fertilizer-requirement- determination; pennsylvania

232.
NAL Call No.: SF85.A1R32
White-tailed deer hunting leases: hunter costs and rancher revenues.
Butler, L. D. Rangelands. v.13(1): p.20-22. (1991 Feb.)
Includes references.
Descriptors: odocoileus-virginianus; hunting; fees; leases; texas; val-verde-county

233.
NAL Call No.: HD1476.U52C27
WIC/Farmers' Market coupon projects.
Small-Farm-News. Davis, Calif. : U.C.D. Small Farm Center. p.4 (1991 Mar.-1991 Apr.)
Descriptors: farmers'-markets; coupons; nutrition-education; california; certified- farmers'-markets-cfm; women,-infants-and-children-wic-program

234.
NAL Call No.: TX341.C6
WIC & farmers' markets don't mix, says USDA.
Nutr-Week. v.22(19): p.6. (1992 May)
Descriptors: nutrition-programs; farmers'-markets; food-stamp-program; usda; usa; special-supplemental-program-for-women,-infants-and-children

235.
NAL Call No.: HN79.W43C67
Wildlife opportunities: species having management and income potential for landowners in the East.
Bromley, P. T. RD. (754): p.1-8. ([1993?])
In subseries: Natural Resources Management and Income Opportunity Series: Alternative Enterprises for Farm and Forest Wildlife and Range Potentials.
Descriptors: wildlife-management; private-ownership; farm-income; hunting; fees; leases; new-england-states-of-usa; middle-atlantic-states-of-usa

Author Index