Marketing Strategies, Consumer Behavior, and Trade

Trade visitors sample a variety of cheeses at the Rogue Creamery stand in the USA Pavilion

Marketing and Trade
U.S. Department of Agriculture.
Provides access to USDA's market and trade databases to support analysis and forecasts. Includes links to marketing and trade assistance programs, policy documents, publications, and reports.

Welcome to the Agricultural Marketing Service
USDA. Agricultural Marketing Service.
Describes USDA programs that facilitate the marketing of U.S. agricultural products, food, fiber, and specialty crops. Includes materials on these program areas: farmers markets and local food marketing, regulations, research and promotions, marketing orders and agreements, grants, and international marketing.

Food Markets & Prices
USDA. Economic Research Service.
Presents key resources related to the analysis of the retail food market, including food prices, foodservice industry trends, local food systems, and nontraditional retailers such as warehouse club stores.

Market Development
USDA. Foreign Agricultural Service.
Provides U.S. exporters with program materials to help develop and maintain global markets for hundreds of products. Includes links to the Market Access Program, the Foreign Market Development Program, the Emerging Markets Program, and Technical Assistance for Specialty Crops.

Data & Analysis
USDA. Foreign Agricultural Service.
Offers searchable databases and reports on major areas of agriculture in foreign markets and in the American import market. Includes the following: ESR for U.S. export sales, by commodity and country of destination; GAIN for agricultural production and trade, GATS for current and historical data on international trade in agricultural, fish, forest, and textile products, and PS&D for data on production, supply, and distribution of agricultural commodities for the U.S. and key producing and consuming countries.

Amber Waves
USDA. Economic Research Service.
Presents USDA research and analysis on economic and policy issues related to agriculture, food, the environment, and rural America in a magazine format.

Cooperatives
USDA. Rural Development.
Promotes cooperatives that market and distribute agricultural products and supplies.

AgMRC: Agricultural Marketing Resource Center
USDA. Rural Development; Iowa State University.
Provides materials for producers to help them market their products. Topic areas covered include: commodities, markets, industries, business development, and renewable energy.

Agriculture
Executive Office of the President. Office of the United States Trade Representative.
Gives resources relevant to U.S. government trade negotiations, policy development, and coordination regarding agriculture.

Agriculture, Biotechnology, and Textile Trade Affairs
U.S. Department of State.
Provides information about the U.S. Department of State's work to support and advance American agricultural interests integral to its global trade and food security goals and addresses trade barriers to open markets for American farm products.

Export.gov
DOC. International Trade Administration.
Brings together resources from across the U.S. Government to assist American businesses in planning their international sales strategies.

Business Guides by Industry: Agriculture
U.S. Small Business Administration.
Provides information about government programs that help new and existing agricultural businesses expand, obtain financing, and comply with laws and regulations.

Center for Cooperatives
University of Wisconsin-Madison.
Contains resources to promote cooperatives by fostering scholarship and interaction among academics, the cooperative community, policy makers, and the public.