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Marketing

Marketing and business options for small-scale producers are diverse.  Find the alternative marketing ideas, direct marketing resources, value added expertise and regulatory programs you need to enhance your farming or ranching success. Find resources related to:

United States Patent and Trademark Office   html

DOC. United States Patent and Trademark Office.

Contains issued agricultural and non-agricultural patents, and published applications. The database may be searched for sustainable agriculture terms and processes.

Agricultural Marketing Resource Center   html

USDA. Rural Development; Iowa State University.

Informs U.S. agricultural producers interested in value-added marketing. Covers commodities, marketing outlets, business planning, market research, and recommended resources.

Know Your Farmer, Know Your Food

United States Department of Agriculture.

A USDA initiative to promote sustainable local and regional food systems that will support small and mid-sized farms and ranches, strengthen rural communities, promote healthy eating, and protect our natural resources.

Marketing Local Food   pdf   (1.79 MB)

Minnesota Institute for Sustainable Agriculture.

A guide to marketing systems for promoting local food. Also covers local and state regulations, pricing, liability, branding and labeling, and use of the Internet. Profiles Minnesota farmers.

Wisconsin Local Food Marketing Guide   html

Wisconsin Department of Agriculture, Trade and Consumer Protection.

This "Producer's Guide to Marketing Locally Grown Food" summarizes market opportunities for farmers and producers, profiles farmers and businesses, and identifies helpful resources. Available online and in print.

Missouri Alternatives Center: Link List   html

University of Missouri. Cooperative Extension Service.

Links to hundreds of full-text Extension publications that address all kinds agricultural alternatives including a wide range of livestock species and production systems. Marketing and business topics include: agribusiness, general business, marketing, community supported agriculture, cooperatives, farm management and decision making, home based businesses, farmers' markets, finance, roadside stands and value-added agriculture.

Marketing, Business and Risk Management   html

National Center for Appropriate Technology. National Sustainable Agriculture Information Service.

Provides publications and information to help farmers with managing risk, planning their businesses, diversifying their output, developing new markets and adding value to farm products. Topics include: business planning and management, cooperatives, direct marketing options, funding, organic marketing and labeling, risk management and value-added and processing.

Marketing and Food Systems in Organic Production

eXtension. Cooperative Extension Service.

A collection of recent educational and information resources from Cooperative Extension Service experts. Learn about webinars, videos, case studies, tools, Web sites, publications, articles and more.

Organic Agricultural Products: Marketing and Trade Resources   html

USDA. NAL. Alternative Farming Systems Information Center.

Serves as a starting place for entrepreneurs who are considering an organic enterprise and for producers of organic commodities who are researching potential markets and marketing schemes. Assists in identifying market suppliers and outlets, market research and regulatory programs.

Evaluating a Rural Enterprise. Marketing and Business Guide   html

National Center for Appropriate Technology. ATTRA - National Sustainable Agriculture Information Service.

Summarizes selected enterprise planning guides about business, financial and marketing plans. Suggests resources that focus on evaluating a new enterprise.

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