Loving Support Makes Breastfeeding Work™ is the result of a 1996 cooperative agreement between the USDA’s Food and Nutrition Service (FNS) and Best Start Social Marketing, Inc. The purpose of the campaign was to develop and implement a breastfeeding and promotion campaign that is national in scope and implemented at the State level.
About Loving Support [PDF]
Key MessagesHelping women feel comfortable with breastfeeding
Tips on how breastfeeding can work around a busy schedule
The involvement of family and friends to make breastfeeding a success
