| Loving
Support™ Campaign Target Areas |
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Social marketing research,
both qualitative and quantitative, to fully
identify and describe the target audience
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Media campaign that includes radio and
television public service
announcements, education pamphlets and outdoor advertising
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Campaign logo to provide a clear indication
of the initiative and serve
as a focal point for campaign activities
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Staff support kit that provides WIC
staff with a set of tools for
initiating community awareness and coalition building in their
communities
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Breastfeeding resource guide that provides
resources and materials to
help support local efforts
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Conference training seminar to highlight
the campaign materials and
provide participants with the foundation for utilizing materials
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Continuing education and technical assistance
to help mentor WIC
staff while they assimilate and practice new skills and implement
the
campaign
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Translation of certain materials into
Spanish
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Physician and heath care worker resource
kit contains helpful,
easy-to-use materials to help provide an optimal environment
for
breastfeeding promotion in clinics and offices
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