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Project Contact: Melinda
Johnson, MS, RD
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Phone: (602) 364-2466 |
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E-mail: mejohnso@azdhs.gov
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Target:
Statewide
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Mobilizing Staff:
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Created a breastfeeding lending library for staff |
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Provided Mississippi Model, “How to Support a Breastfeeding
Mother”,
Level I training for
all clerical staff, adapting the model to the
specific needs for Arizona |
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Added a breastfeeding component to WIC University |
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Sponsored intensive breastfeeding training for staff with the
goal to
have board certified lactation
consultants in each agency within 2
years
- Provide
a review course and scholarships for staff to sit for the
exam to become a board certified lactation consultant
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Developed a breastfeeding Listserv for information sharing
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Client/Family: |
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Developed a statewide referral and resource list for WIC mothers and
families |
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Updated breastfeeding teaching material targeted to WIC families
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Public Awareness: |
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Partnered with the “Worksite Social Marketing Campaign” |
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Explore opportunities to generate media exposure for breastfeeding |
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Target teen population for breastfeeding awareness
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Health Providers: |
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Sponsor a breastfeeding expert to be the speaker at health profession
meetings |
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Sponsor an exhibit at health fairs or other programs that highlight
healthy living |
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Develop a campaign targeted to physicians’ offices. Include
breastfeeding resource materials, provide
training for office
personnel and provide
recognition to participating MD offices
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Community: |
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Highlight breastfeeding Partnership kick-off events in three
locations,
Statewide |
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Target childcare centers to provide breastfeeding training and
support |
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Continue to build on the community partnerships by providing
Regional
trainings on breastfeeding topics with Community
partners and WIC
breastfeeding coordinators |
