Loving Support Implemention Plans:
Arkansas

	Project Contact: Sandra Jones, RD, MEd, IBCLC
	Phone: (501) 661-2905
	E-mail: sljones@healthyarkansas.com
	Target: Statewide (5 Public Health Management Regions)
	Mobilizing Staff:
	Developed a Competency-based Breastfeeding Self Study Module via     website for professional and support staff
	Distributed current LLLI Breastfeeding Answer Book to county     breastfeeding resource staff, infant-home visitation nurses, Regional     breastfeeding coordinators, public health nutritionists, and peer     counselors
	“Breastfeeding Quick Notes” e-mail newsletter sent monthly to local     WIC staff – includes newest topics in breastfeeding information and     provides suggested activities for involving staff in breastfeeding     promotion
	Link breastfeeding and literacy for secondary nutrition education     topic
	Provide current breastfeeding reference material such as     "Breastfeeding Atlas" by Barbara Wilson Clay and teaching videos,     enabling lactation(s) consultants to provide accurate information to     health professionals who may have breastfeeding questions
	Client/Family:
	Enhance the Arkansas Children’s Hospital NICU as Breastfeeding     Friendly by placing breastfeeding posters in strategic areas
	Information packet provided to mothers include a breastfeeding     information magnet/picture frame, breastfeeding pamphlet
	Enhance breastfeeding support at several hospitals in the target     regions by improving breastfeeding education
	Develop a Grandparents' Kit for distribution in communities and local     Health Departments
	Public Awareness:
	Highlight breastfeeding with classes, pamphlets, and other     informational materials at Baby Fairs held in various regions of the     State
	Worked in concert with State media office to contact radio and TV     outlets to encourage airing breastfeeding PSA’s
	Write newspaper articles on breastfeeding topics for small town     newspapers throughout the southeastern side of the State
	Promote recognition of the Loving Support™ brand and replace     formula gift items for hospital staff at various hospitals. Provide     “branded” name tag holders, pens and other items that are frequently     noticed by the public when interacting with health professionals
	Health Providers:
	Exhibit Loving Support™ and other WIC Breastfeeding services at     health professional meetings and conferences
	Distribute “Medications and Mothers Milk” by Thomas Hale to     hospitals and pharmacies within target area
	Partnered with physicians and the University Medical Center to     develop a web-based breastfeeding education module for Pediatric     and OB physician residents
	Community:
	Assure a link between the Healthy Living Initiative Website and the     Arkansas WIC Breastfeeding website
	Include breastfeeding information displays at Health Fairs throughout     the State

Back to the top