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Learning Center > Breastfeeding Promotion and Support: Educational Materials > Loving Support Campaign > Loving Support Projects in Action > Building a Breastfeeding Friendly Community > 2003 States > Indiana

Loving Support Makes Breastfeeding Work

Loving Support Implemention Plans:
Indiana

 

bullet Project Contact: Sharon Farrell
  dot Phone: (317) 233-5603
  dot E-mail: sfarrell@isdh.state.in.us
  dot Target: Statewide

bullet Mobilizing Staff:
  dot Secured administrative support at all levels for breastfeeding
    education for all WIC staff
  dot Collaboration with hospital staff to provide early prenatal
    breastfeeding education
  dot Assure breastfeeding friendly environment in WIC clinics through
    attractive breastfeeding posters

bullet Client/Family:
  dot Provided infant feeding class with special emphasis on breastfeeding
    preparation
  dot Designed events targeted for outreach and education to grandmothers
  dot Established father's support groups

bullet Public Awareness:
  dot Provided information on the benefits of breastfeeding to television
    news media by putting a local "spin" on success stories
  dot Participated in the "Baby First" consumer education campaign to
    provide breastfeeding information

bullet Health Providers:
  dot WIC Lactation Consultant(s) provide nursing staff in-services on
    management of breastfeeding
  dot Development of a Breastfeeding Resource Handbook

bullet Community:
  dot Conducted a "Sharing the Vision" follow-up breastfeeding summit for
    WIC staff and community partners
  dot Encouraged breastfeeding friendly worksites by planning a
    conference that targets employers for outreach
  dot Outreach efforts to create a breastfeeding friendly community
    include churches, retailers, childcare centers and curriculum
    development in the schools

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