Loving Support™ Implemention Plans:
Iowa

	Project Contact: Holly Szcodronski
	Phone: (515) 281-5024
	E-mail: hszcodro@health.state.ia.us
	Target: Statewide
	Mobilizing Staff:
	Breastfeeding training workshops and in-services for WIC staff
	Loving Support™ brand added to breastfeeding training and     orientation materials for new employees
	Breastfeeding books and counseling guides distributed to WIC staff
	Planning for the Breastfeeding State Summit to be held October 2004
	Client/Family:
	Made available the Mississippi WIC video: "Breastfeeding, Another     Way of Saying I Love You" to clients through WIC agencies and     breastfeeding coalitions
	Loving Support™ branding on client education materials
	Public Awareness:
	Branded Loving Support™ tag line and look added to professional,     client, state task force and website resources
	Recognition programs for health care, child care, and other employers     whose efforts are moving them toward becoming "breastfeeding     friendly"
	Health Providers:
	"Ready-to-use" training kits that include training modules from     Mississippi WIC
	Breastfeeding training program "kits" for lactation educators across     the State
	On-site visits to local breastfeeding coalitions to promote training kits
	"Train-the-trainer" breastfeeding workshops
	Community:
	Breastfeeding training in child care programs
	Provision of breastfeeding resources for use in the local community
	Working and breastfeeding kit
	"Ready-to-use" training kits for child care and human resource     directors using training materials from Mississippi WIC

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