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Project Contact: Becky
Derifield
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Phone: (502) 564-2339 |
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E-mail: Becky.Derifield@mail.state.ky.us |
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Target:
Appalachian counties; Eastern Kentucky
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Mobilizing Staff:
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Breastfeeding "train-the-trainer" sessions for all
WIC staff |
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Staff recognition program
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Client/Family: |
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Mini-grants for WIC clinics to establish a Breastfeeding-Friendly
environment |
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Follow-up referral service for new moms
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Public Awareness: |
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Widespread Loving Support awareness campaign - radio and television
PSAs and billboards |
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Partner with grocery stores for shopping cart advertising |
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"Rock and Relax" breastfeeding booth/station at the
State Fair
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Health Providers: |
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Outreach for local physicians' offices: |
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 Breastfeeding
Resources Guide |
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Fruit
and candy gift packs featuring original and creative breastfeeding
slogans |
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Physician "lunch and learn" sessions
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Community: |
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Expand breastfeeding coalitions in targeted areas and throughout
the State |
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Breastfeeding information and resources provided to local worksites
and child care centers |
