 |
Project Contact: Alidia
Williams, MS, RD, LDN, CLE
|
| |
Phone: (504) 568-5367 |
| |
E-mail: AlediaW@dhh.la.us |
| |
Target:
Statewide
|
|
Mobilizing Staff: |
| |
Provide breastfeeding education through "Lunch and Learn"
opportunities for staff |
| |
Recognize "breastfeeding warriors" in the WIC clinics |
| |
Conduct breastfeeding trainings and conferences for
WIC staff
(several have been completed) |
| |
Provide daily computer messages on breastfeeding topics for
WIC
staff
|
|
Client/Family: |
| |
Identify a breastfeeding contact person for all prenatal clients |
| |
Provide breastfeeding support information to family members |
| |
Continue to develop breastfeeding classes and targeted educational
messages for WIC mothers and families |
| |
Establish a breastfeeding "warm line" for mothers
at a local hospital
|
|
Public Awareness: |
| |
Loving Support™ and other breastfeeding PSA's
aired on TV and Radio |
| |
Sponsored a New Orleans streetcar ride for breastfeeding mothers
and provide Loving Support™
information |
| |
Conduct a comprehensive advertising campaign at the New Orleans
Superdome with Loving Support™
logo on all entrances, exits, and
outside
marquis and message boards for dome events
|
|
Health Providers: |
| |
Create a Resource Guide of breastfeeding information and services |
| |
3200 physician and healthcare provider support kits have been
distributed to health professionals
|
|
Community: |
| |
Establish regional breastfeeding coalitions where they do not
currently exist |
| |
Continue a partnership with community-based organizations such
as
Head Start, Childcare and faith-based groups |
| |
Develop an electronic newsletter to share information with partners
in
the community |
