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07/09/2008
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Learning Center > Breastfeeding Promotion and Support: Educational Materials > Loving Support Campaign > Loving Support Projects in Action > Building a Breastfeeding Friendly Community > 2002 States > Missouri

Loving Support Makes Breastfeeding Work

Loving Support™ Implemention Plans:
Missouri

 

bullet Project Contact: Melinda Ridenour
  dot Phone: (573) 636-2181 ext. 116
  dot E-mail: ridenm@lpha.health.state.mo.us
  dot Target: Cole, Callaway and Miller Counties

bullet Mobilizing Staff:
  dot Loving Support™ campaign orientation for local WIC clinics
  dot Best Start "3-Step counseling" training for local WIC staff

bullet Client/Family:
  dot Distribution of Mississippi WIC video "Breastfeeding, Another Way of     Saying I Love You"

bullet Public Awareness:
  dot Loving Support scroll messages shown at the beginning of movies in     local theaters
  dot Breastfeeding friendly messages displayed on McDonald's tray liners
  dot Loving Support PSAs
  dot Loving Support billboards

bullet Health Providers:
  dot Breastfeeding "representatives" provide information and serve as     resources to physicians and hospitals
  dot Breastfeeding trainings at local hospitals
  dot Development of a tri-county breastfeeding resource guide

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