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Project Contact: Melinda
Ridenour
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Phone: (573) 636-2181 ext. 116 |
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E-mail: ridenm@lpha.health.state.mo.us |
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Target:
Cole, Callaway and Miller Counties
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Mobilizing Staff:
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Loving Support™ campaign orientation for local
WIC clinics |
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Best Start "3-Step counseling" training for local
WIC staff
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Client/Family: |
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Distribution of Mississippi WIC video "Breastfeeding, Another
Way of Saying I Love You"
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Public Awareness: |
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Loving Support™ scroll messages shown
at the beginning of movies in local
theaters |
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Breastfeeding friendly messages displayed on McDonald's tray
liners |
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Loving Support™ PSAs |
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Loving Support™ billboards
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Health Providers: |
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Breastfeeding "representatives" provide information
and serve as resources to physicians
and hospitals |
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Breastfeeding trainings at local hospitals |
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Development of a tri-county breastfeeding resource guide |