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Project Contact: Cindy
Maki
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Phone: (717) 783-1289 |
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E-mail: cmaki@state.pa.us |
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Target:
Nine rural counties in Southwest Pennsylvania
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Mobilizing Staff:
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Staff training based on Best Start "3-Step counseling"
principles
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Client/Family: |
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New brochures targeting fathers and grandmothers |
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Video loop of "Breastfeeding, Another Way of Saying I Love
You" from the Mississippi WIC video |
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Prenatal breastfeeding curriculum for local groups to replicate
into existing education plans |
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Peer counselor program
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Public Awareness: |
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Approach local cable stations to air breastfeeding messages
and PSAs |
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Establish communications with local media outlets
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Health Providers: |
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Feedback system to alert physicians of positive comments from
clients |
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Partner with Maternal and Child Health Bureau to integrate breastfeeding
into cancer prevention program |
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Breastfeeding "representatives" deliver resource packets
to pediatricians, family physicians
and obstetricians |
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In-services for hospital labor and delivery, postpartum and
newborn nursery staff |
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Case-based in-services to local physicians on hypoglycemia,
jaundice, weight loss, and hypothermia
presented by the American Academy of Pediatricians
breastfeeding coordinator
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Community: |
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Fact sheet on the handling and storage of breast milk to local
child care providers |
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In-services for Early Head Start and Healthy Beginnings program
staff |
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Provide breastfeeding promotion and support materials to child
care staff |
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Development of local breastfeeding coalitions |
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Contact regional offices of Wal-Mart and K-Mart to promote worksite
breastfeeding support |
