Loving Support™ Implemention Plans:
West Virginia

	Project Contact: Denise Ferris
	Phone: (304) 558-0030
	E-mail: dferris@wvdhhr.org
	Target: 9 Counties in South West Virginia
	Mobilizing Staff:
	Assure all WIC staff are trained to promote breastfeeding
	Reinforce skills needed for appropriate staff to support     breastfeeding mothers
	Client/Family:
	Provide breastfeeding rooms and breastfeeding support to all mothers     who use the clinic facilities
	Display Loving Support™and other breastfeeding information and     materials in waiting areas of all clinics
	Home visitations made to breastfeeding mothers
	Place breastfeeding information targeted to fathers in the waiting     rooms of the hospital
	Work in partnership with the hospital to utilize peer counselor services     within hospital guidelines
	Public Awareness:
	Work with school administrators to provide breastfeeding information     appropriate for health classes in high school
	Provide breastfeeding information to faith-based organizations
	Disseminate information on breastfeeding classes offered by WIC to     community partners
	Encourage businesses that are recognized as breastfeeding friendly     to display a Loving Support™decal
	Provide breastfeeding information to senior centers and programs to     encourage grandmother support
	Health Providers:
	Target labor and delivery nurses to receive additional breastfeeding     training
	Partner with schools with LPN (licensed practical nurse) programs in     the area to provide breastfeeding lectures and training
	Recognize physicians' office staff that are breastfeeding friendly
	Provide "Medications and Mother's Milk" by Thomas Hale to     physicians within the target area
	Community:
	Build on collaborations with Loving Support™ partnering organizations
	Include breastfeeding information in health fairs and seminars
	Collaborate with Head Start to include "breastfeeding areas" for     mothers
	Outreach to businesses such as Wal-Mart to create a nursing mothers'     room

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