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Learning Center > Breastfeeding Promotion and Support: Educational Materials > Loving Support Campaign > Loving Support Projects in Action > Building a Breastfeeding Friendly Community > 2002 States > Wisconsin

Loving Support Makes Breastfeeding Work

Loving Support Implemention Plans:
Wisconsin

 

bullet Project Contact: Mary Pesik
  dot Phone: (608) 267-3964
  dot E-mail: PesikMJ@dhfs.state.wi.us
  dot Target: Milwaukee African American Community

bullet Mobilizing Staff:
  dot Breastfeeding training and orientation for local WIC staff

bullet Client/Family:
  dot Provide Mississippi video "Breastfeeding, Another Way of Saying I     Love You" to clients in clinics, hospitals, and community agencies
  dot Wide distribution of "Fathers Supporting Breastfeeding" materials
  dot Pilot peer counseling program

bullet Public Awareness:
  dot Breastfeeding information added to Maternal and Child Health hotline
  dot Focus groups with African Americans to determine appropriate     breastfeeding message delivery
  dot Comprehensive Loving Support campaign through radio ads targeting     minority outlets and partnership and Minority Health Week

bullet Health Providers:
  dot Loving Support campaign materials and training to local providers
  dot Distribute Thomas Hale's "Medications and Mother's Milk" to     providers
  dot Breastfeeding fact sheet added to the "Nutrition Fact Sheet" series

bullet Community:
  dot Roundtable discussion with African American leaders in Milwaukee
  dot Develop local coalition for breastfeeding promotion and support

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