| Loving
Support™ Campaign Goals and Key Messages |
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Campaign Goals
Increase breastfeeding initiation rates among WIC participants
Increase breastfeeding duration among WIC participants
Increase referrals to WIC for breastfeeding support
Increase general public acceptance and support of breastfeeding
Provide support and technical assistance to WIC State and local
agencies in the promotion of breastfeeding
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Key Messages
Helping women feel comfortable with breastfeeding
Tips on how breastfeeding can work around a busy schedule
The involvement of family and friends to make breastfeeding
a
success |
