WIC Food Packages

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  Eat More Whole Grains

  This series of education materials developed by Texas WIC serves to provide guidance on breastfeeding promotion as it relates to the implementation of the new food packages.

  • Eat More Whole Grains [PDF]
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  Food Package Education Campaign Research

  In order to develop a unified nutrition education campaign that targets WIC participants, staff, vendors and partners (i.e. physicians, food banks, extension agents)   Texas WIC conducted qualitative research with WIC participants, WIC staff, WIC vendors and WIC partners and a quantitative phone poll with 600+ WIC participants.  The purpose of the research was to understand current participant perceptions of WIC food package and gauge potential perceptions of the coming changes as well as identify potential problem areas and communication concerns. 

  • WIC Food Package Research & Nutrition Education Implications Presentation [PPT]
  • Summary of Qualitative & Quanitative Research [WORD]
  • Participant Focus Group Report [WORD] (English and Spanish)
  • WIC Employee Focus Group Report [PDF]
  • Vendor In-Depth Interview Report [PDF]
  • WIC Partner In-Depth Interview Report [PDF]
  • WIC Participant Quantitative Phone Poll Results [WORD]
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  Healthy Eating: A Gift for You and your family
  Breastfeeding: A Gift for your baby

  Healthy Eating: A Gift for Your Family
  and Breastfeeding: A Gift for Your Baby provide mothers with limited literacy and resources access to the essentials of breastfeeding and nutrition. This multi-media, bi-lingual site communicates through culturally-sensitve videos, animation, photographs, diagrams and audio. This site was created by the Fund for the City of New York in partnership with the Morrisania Neighborhood Family Heath Center-WIC program in the Bronx, NY. For additonal information, please visit the Fund for the City of New York’s Parenthood Plus program.

  • Healthy Eating: A Gift for You and Your Family
    
  • Breastfeeding: A Gift For Your Baby
    
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  Healthy Habits Campaign

  The California WIC Program has developed a series of activities designed to prepare for the upcoming food package changes. The campaign includes training on staff wellness, healthy lifestyle changes, the new food package, medical referrals and participant education on these topics as well as using the new WIC food checks. Includes materials in Spanish, Armenian, Chinese, Hmong, Korean, Russian, Vietnamese.

  • Healthy Habits Campaign
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  Infant Feeding and the New WIC food Packages

  This series of staff training tools developed by Colorado WIC provides guidance for staff on new recommendations around infant feeding, introduction of complementary foods, and new guidance from the American Academy of Pediatrics.

  • Cover Letter [PDF]
  • Director and Staff Tool: Selecting, Serving, and Storing Commercially Prepared Baby Foods [PDF]
  • Director and Staff Tool: Starting Complementary Foods: A Review [PDF]
  • Staff Handout: Infant Feeding and the New Food Packages [PDF]
  • Staff Activity: Baby Food Fruits, Vegetables, and Meats> [PDF]
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  Low-Fat and Fat-Free Milk: a habit she will carry for the rest of her life

  This handout was developed by Massachusetts to promote switching to 1% low fat and fat free milk after age 2 and provides tips for making the switch.

  • Handout [PDF]

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