Outreach & marketing
Choose from the title list or browse through the materials below.
In 2010 Massachusetts WIC partnered with a social marketing contractor to develop a social marketing campaign to improve partnerships between WIC and the medical community in the promotion and support of breastfeeding as well as to provide breastfeeding messages to families that present WIC as an important part of the health care team.
The following materials are available:
These posters were developed by Massachusetts as part of their Folic Acid Campaign.
- It's amazing that something so small can make such a big difference [PDF]. Also available in Spanish.
- Cherish your baby before you're pregnant [PDF]. Also available in Spanish.
Developed by West Virginia. Community outreach liaisons utilize grassroots marketing strategies to connect and engage with service providers. By conducting in-service trainings, presentations and general face-to-face contact, community liaisons create community buy-in which ultimately improves referral rates from other programs as well as service integration and coordination.
The following materials are available in PDF:
- Die Cut Bag
- Presentation Folder
- Roladex Card
- Thank You Note
- Note: The presentations below are for sharing purposes and include State specific statistical information that may be outdated.
- Grassroots Marketing [PPT] educates staff about the campaign and suggested techniques as well as increase understanding of how caseload is linked to funding.
In-Service Presentation [PPT] is to be utilized when completing an in-service training for partners or for public speaking.
These newsletters are developed seasonally by Oregon for WIC Staff to share ideas and to promote referrals to other helpful services available in the community for WIC clients.
To complement our transition to emotion-based counseling and VENA, the WV WIC social marketing campaign has adopted a family friendly visual image system. Our tagline "WIC Helps You Help Your Family", is now complimented by an attractive logo. Materials include English and Spanish brochures and posters, a banner display, an outreach materials order form, and newspaper ad.
Refer to our Grassroots Marketing Campaign for materials to assist in building collaborations and partnerships. The following materials are available in PDF:
On this Web page from North Carolina you can find a customizable advertisement that can be used to market WIC.