Breastfeeding Social Marketing Campaign
The Massachusetts WIC 2009 Breastfeeding Performance Improvement Project identified collaboration with the medical community as an essential component of quality breastfeeding care.  In particular, improving relationships with staff at birthing hospitals and increasing WIC’s visibility as a breastfeeding program were highlighted as best practices.

In 2010 Massachusetts WIC partnered with a social marketing contractor to engage in formative research and the development of a social marketing campaign to improve partnerships between WIC and the medical community in the promotion and support of breastfeeding as well as to provide breastfeeding messages to families that present WIC as an important part of the health care team. Interviews with various stakeholder were held and the results were used to develop messages for families related to breastfeeding and WIC using three strategies: radio PSAs, mass transit advertising, and grass-roots community events.

The following materials are available:

Radio PSA [WMV]
Breastfeeding Poster [PDF]. Spanish and Portuguese versions also available.
Breastfeeding Brochure [PDF]. Spanish and Portuguese versions also available.

Folic Acid Campaign Posters
These posters were developed by Massachusetts as part of their Folic Acid Campaign.

It's amazing that something so small can make such a big difference [PDF]. Also available in Spanish.

Cherish your baby before you're pregnant [PDF]. Also available in Spanish.

Grassroots Marketing Campaign
Developed by West Virginia. Community outreach liaisons utilize grassroots marketing strategies to connect and engage with service providers. By conducting in-service trainings, presentations and general face-to-face contact, community liaisons create community buy-in which ultimately improves referral rates from other programs as well as service integration and coordination.

Refer to our Social Marketing Campaign for additional resources.

The following materials are available in PDF:
Die Cut Bag
Envelope
Letterhead
Presentation Folder
Roladex Card
Thank You Note

Note: The presentations below are for sharing purposes and include State specific statistical information that may be outdated.

Grassroots Marketing [PPT] educates staff about the campaign and suggested techniques as well as increase understanding of how caseload is linked to funding.

InService Presentation [PPT] is to be utilized when completing an in-service training for partners or for public speaking.

Oregon WIC Outreach Morsels
These newsletters are developed seasonally by Oregon for WIC Staff to share ideas and to promote referrals to other helpful services available in the community for WIC clients.

Shopping with WIC Campaign
This is an initiative launched by the Pennsylvania Association of WIC Directors (PAWD) Outreach Committee in May 2006 to promote awareness and support of the Women, Infants & Children Nutrition Program through a partnership with our WIC vendors. The goal is to reach out to potential WIC participants in the most obvious of places….the grocery store!

The campaign materials include a choice of three in-store displays (a 3-D shopping cart, stand-up easel or counter top display), English/Spanish rack card, and a floor graphic. Other promotional materials include a shopping list notepad and a canvas tote bag to be used at in-store promotions and other venues.

Note: The images of the three pregnant women can not be used. States would have to insert their own images. All other images and graphics may be reproduced.

Social Marketing Campaign
To complement our transition to emotion-based counseling and VENA, the WV WIC social marketing campaign has adopted a family friendly visual image system. Our tagline "WIC Helps You Help Your Family", is now complimented by an attractive logo. Materials include English and Spanish brochures and posters, a banner display, an outreach materials order form, and newspaper ad.

Refer to our Grassroots Marketing Campaign for materials to assist in building collaborations and partnerships.

The following materials are available in PDF:
Logo
Materials Order Form
English Brochure
Spanish Brochure
Family Brochure
Newspaper Ad
Newspaper Ad - Short
English Poster
Spanish Poster
Banner Display

Sustainable Outreach Tool Kit
Oregon developed this tool kit which groups outreach activities into three sections of an outreach pyramid. The kit also contains information on social marketing theory and its place in designing sustainable outreach strategies.