WIC Foods

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Breastfeeding Education Materials to Support the New Food Packages
This series of education materials developed by Texas WIC serves to provide guidance on breastfeeding promotion as it relates to the implementation of the new food packages.

Mostly Breastfeeding WIC Package
Exclusively Breastfeeding WIC Package
New WIC Food Packages & The Importance of Exclusive
Breastfeeding in the First Month [PDF]
Formula WIC Package
The Hospital Experience [PDF]

Breastfeeding Support and the New Food Packages: A Review
This series of staff training tools developed by Colorado WIC provides guidance for promoting and supporting breastfeeding.

Cover Letter [PDF]
Staff Handout: Breastfeeding Support, a Review [PDF]
Staff and Director Guide: Colorado WIC Program Concept Paper: Food Packages for Breastfeeding Participants [PDF]
Activity: Concept Paper Discussion [PDF]
Staff and Director Handout Breastfeeding Frequently Asked Questions [PDF]
Clinic Tool: Colorado WIC Early Breastfeeding Screening Form [PDF]
Clinic Tool: Infant Formula Range Cheat Sheet [PDF]

Calcium [PDF]
This handout was developed by Kentucky Nutrition Services as part of a series of several nutrition education handouts that include the Governor's initiative motto of "Education Pays". Some of the places where they are being used include nutrition education in schools and WIC group and individual nutrition education sessions.

Carlos and Clarice Mooove to Lowfat Milk Children’s Book
This 22-page book was developed by Florida for preschoolers and first graders. It emphasizes the importance of choosing 1% lowfat or fat-free milk. The book can be downloaded in PDF form in English/Spanish or English/Haitian-Creole, and a lesson plan is also available.

"Change is Coming Soon" Postcards
Rhode Island developed quick reference cards for local staff to begin discussions on the new food packages. These cards are used along with counseling to start discussions with clients.

Postcard Guide [WORD]
Postcards Spanish Version [PDF]

Chocolate Milk Brochure [PDF]
This brochure was developed by West Virginia for families who choose to receive chocolate milk with their WIC vouchers. The difference between vouchers for whole milk and reduced fat milk is explained. The difference between the nutrition facts for each type of milk is also highlighted.

Counseling on Folic Acid
Oregon developed the handout "Take Folic Acid" and a "Counseling Protocol for Folic Acid" to assist with Risk 426-Inadequate Folic Acid Intake to Prevent Neural Tube Defects (NTD's), Spina Bifida and Anencephaly.

Take Folic Acid Spanish Version[PDF]
Counseling Protocol for Folic Acid[PDF]
Cereals Brochure[PDF]
Juices Brochure[PDF]

Contact Information:
Snow F. Buchanan, Policy/Publications Coordinator
Nutrition and Health Screening-WIC Program,
Office of Family Health, Oregon Department of Human Services
E-mail: Snow.F.Buchanan@state.or.us

Dollar Value Flyer [PDF]
Pennsylvania has developed a comparison chart of new food package costs, showing how much value is in the breastfeeding package.

Eat Fish, Choose Wisely
Florida developed this Web page to highlight the types of fish that can be eaten safely in addition to those that may be dangerous. The page has fact sheets and a coloring book for children.

Eat More Whole Grains [PDF]
North Dakota developed this handout to promote increased intake of whole grains.

Food Package Education Campaign Research
In order to develop a unified nutrition education campaign that targets WIC participants, staff, vendors and partners (i.e. physicians, food banks, extension agents) Texas WIC conducted qualitative research with WIC participants, WIC staff, WIC vendors and WIC partners and a quantitative phone poll with 600+ WIC participants. The purpose of the research was to understand current participant perceptions of WIC food package and gauge potential perceptions of the coming changes as well as identify potential problem areas and communication concerns.

WIC Food Package Research & Nutrition Education Implications Presentation [PPT]
Summary of Qualitative & Quanitative Research [WORD]
Participant Focus Group Report [WORD] (English and Spanish)
WIC Employee Focus Group Report [PDF]
Vendor In-Depth Interview Report [PDF]
WIC Partner In-Depth Interview Report [PDF]
WIC Participant Quantitative Phone Poll Results [WORD]

Healthy Eating: A Gift for Your Family
and Breastfeeding: A Gift for Your Baby provide mothers with limited literacy and resources access to the essentials of breastfeeding and nutrition. This multi-media, bi-lingual site communicates through culturally-sensitve videos, animation, photographs, diagrams and audio. This site was created by the Fund for the City of New York in partnership with the Morrisania Neighborhood Family Heath Center-WIC program in the Bronx, NY.

For additonal information, please visit the Fund for the City of New York’s Parenthood Plus program.

Healthy Habits Campaign
The California WIC Program has developed a series of activities designed to prepare for the upcoming food package changes. The campaign includes training on staff wellness, healthy lifestyle changes, the new food package, medical referrals and participant education on these topics as well as using the new WIC food checks. Includes materials in Spanish, Armenian, Chinese, Hmong, Korean, Russian, Vietnamese.

Hello I'm a Red Blood Cell [PDF]
The Virgin Islands adapted this handout (in English and Spanish) about iron from a Puerto Rico WIC Spanish handout. It tells the story of why iron is needed in the diet from the view point of the red blood cell. It gives a list of iron rich foods, the role of vitamin C in iron absorption and ways to pair iron and vitamin C foods.

Infant Feeding and the New Food Packages
This series of staff training tools developed by Colorado WIC provides guidance for staff on new recommendations around infant feeding, introduction of complementary foods, and new guidance from the American Academy of Pediatrics.

Cover Letter [PDF]
Director and Staff Tool: Selecting, Serving, and Storing Commercially Prepared Baby Foods [PDF]
Director and Staff Tool: Starting Complementary Foods: A Review [PDF]
Staff Handout: Infant Feeding and the New Food Packages [PDF]
Staff Activity: Baby Food Fruits, Vegetables, and Meats [PDF]

Iron[PDF]
A full color handout from New Jersey that explains the role of iron in our bodies, the symptoms of anemia and dietary sources of this mineral. Page 2 of the handout displays full color pictures of foods rich in iron and can be used with low literacy participants. This handout is also available in Spanish.

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