WIC Foods

Why Every Woman Needs Folic Acid [PDF]
This handout was developed by Tennessee WIC as part of a series of bilingual nutrition education handouts for women, infants and children. It is also available in Spanish.

WIC & You: Making Healthy Choices Together
This marketing campaign was developed by Pennsylvania to promote the new food packages. Includes brochure, posters, public service announcements and other advertisements.

WIC Approved Food Guide [PDF]
Rhode Island developed this visual aid for WIC participants to assist them in identifying approved foods at retail stores. The guide is printed in English and Spanish and distributed through the local WIC agencies. This guide is used in conjunction with the WIC Approved Foods Cashier Guide. Also available in Spanish.

WIC Bean Book
This new recipe book from Washington State has "bean" designed with WIC in mind. The book is a new way of looking at the topic of bean cookery and incorporates the stages of change model. Some recipes require more bean-skills, while some require fewer bean-skills; therefore, the book invites the bean cook to choose a recipe based on whether they are a Bean-ginner or a Well-seasoned bean cook (or their stage of change on the bean cooking scale).

WIC Food Package Materials
Materials for vendor and staff training, as well as participant education. Developed by West Virginia.

WIC Foods Brochures
Ohio developed this series of brochures, effective October 1, 2009 through September 30, 2011, for use by participants and authorized vendors.

Authorized Foods [PDF]
This brochure provides information about the foods that are allowed, as well as not allowed, for purchase with WIC coupons and Fruit and Vegetable Vouchers. This brochure also provides “smart shopping” tips.

Authorized Juices and Cereals [PDF]
This brochure provides participants and authorized vendors with brand- and type-specific information about the juices and cereals that may be purchased with WIC Coupons. In addition, this brochure contains pictures of all the authorized juices and cereals.

Unallowed Foods [PDF]
This brochure probides information only about the foods that are not allowed for purchase with the WIC coupons and Fruit and Vegetable Vouchers.

WIC Participant Food Survey Fact Sheet [PDF]
The North Carolina WIC Program conducted a participant food survey in summer 2008 to enhance development of food policy, vendor management and nutrition education strategies. Over 1900 women completed the survey and results can be generalized to the entire state. This fact sheet summarizes some key information in simple, easy-to-read language.

WIC Participant Food Shopping and Consumption Habits Survey[WORD]
In July-August 2007, California WIC surveyed 3,085 WIC families to learn what foods WIC participants favor and what they would be likely to choose if WIC offered new foods. In most cases, the mother was interviewed, and the responses pertain to 4,559 participants in the families selected. The survey data provide a rich and representative snapshot of current WIC participant food shopping practices, consumption habits and attitudes in a large and diverse state. The data will help inform California WIC’s approach to implementing the new rules and may be useful to other state and local WIC practitioners as they plan for implementation of changes to WIC foods and design nutrition education materials and promotional campaigns for WIC families.

WIC Participant Food Shopping and Consumption Habits Survey Presentation [PDF]

WIC Participant Satisfaction Survey [PDF]
Utah conducted a survey to determine participant preferences for both old and new food items in the new WIC food package. Also available in Spanish.

WIC Participant Satisfaction and Shopping Survey [PDF]
Massachusetts conducted a Participant Satisfaction and Shopping survey in August/September 2007 to determine participant preferences for both old and new food items anticipated in the new WIC food package. The survey was created and administered after the proposed rule, but before the interim rule. The survey results are also available.

WIC Revised Formula List
This Web page provides printable versions of the index and complete formula listing for the Texas WIC Program.

WIC Shopping Guide [PDF]
This shopping guide was developed with the WIC client as the primary audience. The goal is to provide the client with a positive shopping experience. It is the only source document provided to Washington WIC clients, staff, and retailers that identifies WIC approved and not approved foods. The shopping guide is translated in Arabic, Chinese, Korean, Russian, Somali, Spanish and Vietnamese.

WIC Staff Food Shopping and Consumption Habits Survey [WORD]
In January-March 2008, California WIC Program conducted a statewide survey of local agency WIC staff to learn what foods they purchase and consume, the reasons for their choices, what might influence them to make healthier choices, their opinions about upcoming food package changes, and their preferences for education and training tools and methods to help them implement the changes. 1,801 staff representing 89% of the 82 local WIC agencies voluntarily completed this self-administered survey using Vanguard Vista, an on-line survey tool. Local agencies were given the capability to run the statewide report as well as reports customized for their own agency or WIC site.

The survey data provide valuable information on current practices, opinions, and attitudes of the WIC staff relevant to the WIC foods and the anticipated changes to the food packages. The results will inform the California WIC program in development of training materials for local agencies. In addition, local WIC administrators will be able to target staff training effectively using the local data.

WIC Staff Food Shopping and Consumption Habits Survey Presentation [PPT]

WIC Survey [WORD]
North Dakota conducted a survey to determine how participants feel about WIC and the kinds of food choices they can make in the new food packages.

Worksheets for Manufacturers
Developed by Kansas as part of planning and implementation of the new food packages. A product information chart [EXCEL] and a food suppliers list [EXCEL] are available.

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