Each year WIC celebrates World Breastfeeding Week during the first week of August. This year’s theme for WIC is “Breastfeeding…..Anytime, Anywhere”.

WIC’s new poster demonstrates the theme by depicting WIC moms breastfeeding in a variety of settings in the context of their daily lives. By building partnerships with community and business leaders, we can work to build breastfeeding-friendly communities and make “Breastfeeding….Anytime, Anywhere” a reality!

Visit the spotlight resources section for a breastfeeding promotion toolkit.