Marketing Overview

Country Farmers Market store. (Copyright IStock)Marketing for small-scale producers are diverse. Find the direct marketing resources, value-added expertise, commodity data, and regulatory programs you need to enhance your farming or ranching success.

DOC. United States Patent and Trademark Office.

Contains issued agricultural and non-agricultural patents, and published applications. The database may be searched for sustainable agriculture terms and processes.

United States Department of Agriculture.

A USDA initiative to promote sustainable local and regional food systems that will support small and mid-sized farms and ranches, strengthen rural communities, promote healthy eating, and protect our natural resources.

Marketing Local Food  ( pdf | 1.79 MB )

Minnesota Institute for Sustainable Agriculture.

A guide to marketing systems for promoting local food. Also covers local and state regulations, pricing, liability, branding and labeling, and use of the Internet. Profiles Minnesota farmers.

Wisconsin Department of Agriculture, Trade and Consumer Protection.

This "Producer's Guide to Marketing Locally Grown Food" summarizes market opportunities for farmers and producers, profiles farmers and businesses, and identifies helpful resources. Available online and in print.

National Center for Appropriate Technology. National Sustainable Agriculture Information Service.

Provides publications and information to help farmers with managing risk, planning their businesses, diversifying their output, developing new markets and adding value to farm products. Topics include: business planning and management, cooperatives, direct marketing options, funding, organic marketing and labeling, risk management and value-added and processing.

eXtension. Cooperative Extension Service.

A collection of recent educational and information resources from Cooperative Extension Service experts. Learn about webinars, videos, case studies, tools, Web sites, publications, articles and more.

National Center for Appropriate Technology. ATTRA - National Sustainable Agriculture Information Service.

Summarizes selected enterprise planning guides about business, financial and marketing plans. Suggests resources that focus on evaluating a new enterprise.

USDA. NAL. Alternative Farming Systems Information Center.

The Guide to U.S. Organic Marketing: Laws and Regulations and Guide to International Trade in Organics: Laws and Regulations cover U.S. Federal and State laws and regulations, U.S. organic standards, food labeling, regulatory issues and programs, food safety and international regulations and trade issues.