USDA National Farmers Market Manager Survey, 2006
Title
USDA National Farmers Market Manager Survey, 2006
Date
2009
Excerpt
Our latest analysis of the U.S. farmers market industry shows the sector continues to experience brisk growth, but that many newer farmers markets have not yet been able to generate the sales volume enjoyed by older farmers markets, raising questions as to whether current levels of industry growth can be sustained over time. Between the year 2000, when AMS conducted its first comprehensive national survey of farmers markets, and the end of 2005, the number of farmers markets in the United States increased 43 percent, from 2,863 to 4,093, an average growth rate of 8.6 percent a year. As a result of the massive expansion in the number of farmers markets since
2000, nearly 30 percent of all seasonal markets are less than 5 years old and most still appear to be establishing themselves economically. Managers of these young markets reported monthly sales only half the national average of all markets. They also reported fewer vendors (22 compared with a national average of 31) and fewer customers per week (430 compared with a national average of 959).
2000, nearly 30 percent of all seasonal markets are less than 5 years old and most still appear to be establishing themselves economically. Managers of these young markets reported monthly sales only half the national average of all markets. They also reported fewer vendors (22 compared with a national average of 31) and fewer customers per week (430 compared with a national average of 959).
Subject
Publisher
U.S. Department of Agriculture
File(s)
Why Customers Shop at Farmers Markets.jpg
(image/jpeg)