Roadside Stands and Farmers Markets


Let the local grower present his wares to as many actual consumers as possible every day and he will soon learn that he is in no way dependent upon the grocer or any other middle-man to dispose of his produce, but he is likely to become concerned about how to increase his supply to keep pace with the growing demand.”

Direct Marketing to Consumers: Why it Pays". (1915). Market Growers Journal, 16(3)p. 9-10

There are many ways for producers to get their products to consumers. Direct-to-consumer sales dominate where climate and topography favor fruit and vegetable production, there is close proximity to farmers markets and neighboring local food farms, and farmers and consumers have access to transportation and information networks.