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Consumer Preference for Locally Grown Produce: An Analysis of Willingness-To-Pay and Geographic Scale

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This study examines consumers' willingness-to-pay for locally grown fresh produce under five definitions of "local," including a generic term "locally grown" and four geographic intervals: multistate, state, regional, and county. A survey of 482 area residents in Evansville, Indiana, was conducted to examine how estimated price premiums vary with…