Direct Marketing to Consumers; Why It Pays

1915

Market Growers' Journal

Volume 16, Number 3

pp. 9-10

How to eliminate the middle-man has become a question of considerable importance, especially within recent years, since 'the high cost of living' has attained so much prominence in street corner discussions and in the columns of the public press. So long as commodities are produced in one section of the country to be distributed among consumers in another section at considerable distances, some sort of middle-man must be employed.