- Start date
- End date
- This qualitative research project was conducted with a representative sample of the food buying general public to understand:
- what information consumers want and need to see on food labelling in the future
- within this, what they feel should be provided on food packs and the most effective way of labelling
- what information could be taken off pack and delivered through supporting channels instead
- More information
- Results and findings:
Overall, the findings indicate there will be a benefit in encouraging industry to conform to certain principles in grouping and separating information, while retaining their own design styles, and taking some specific information off pack. Developing new ways of displaying some information (e.g. using an icon to denote packaging processes) and providing appropriate supporting information/education so that new and existing icons/marques can be used more effectively will also assist consumers in using information successfully.
Find more about this project and other FSA food safety-related projects at the Food Standards Agency Research webpage.
- Funding Source
- Food Standards Agency
- Project number
- Education and Training
- Packaging Residues