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FOOD LOSS AND WASTE (FL&W) REDUCTION AT THE CONSUMER-GROCERY RETAILER INTERFACE

Investigators
Jensen, K. L.
Institutions
University of Tennessee
Start date
2021
End date
2023
Objective
The overall goal of thisresearch is to inform more efficient food loss and waste (FL&W) reduction programs at the consumer grocery retailer interface. The proposed research informs FL&W reduction programs by providing measures of: a) the FL&W behaviors by consumers in the home and the effect of household attributes, shopping behavior and attitudes toward the FL&W issue and programs on these behaviors; b) consumer preferences for FL&W reducing programs through changes in shopping patterns, product choice, and willingness to pay (WTP); c) retailer awareness and perceptions of FL&W, current efforts to reduce FL&W, perceived benefits and barriers from a FL&W reduction program; d) the effects of information about consumer FL&W reduction preferences on retailer willingness to a adopt (WTA) FL&W reduction program and practices; and (e) the changing FL&W behaviors of consumers and retailers under the recent COVID-19 pandemic. This research will address the topics under the Economics, Markets and Trade areas of consumer preferences or behavior, decision making under uncertainty,and policy design and impact.
Funding Source
Nat'l. Inst. of Food and Agriculture
Project source
View this project
Project number
TEN2020-06359
Accession number
1025150
Categories
Food Defense and Integrity
Policy and Planning
Bacterial Pathogens