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Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions

Velandia , MA
University of Tennessee
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Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Country of origin labeling, farmers markets, California/Arizona Leafy Greens Marketing Agreements) using both theoretical approaches and empirical evidence from multi-state applied research projects. Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms).
Funding Source
Nat'l. Inst. of Food and Agriculture
Project source
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Project number
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Food Defense and Integrity
Policy and Planning