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Using Village Shops to Promote Healthier Food Choices in Rural Norfolk

Institutions
Institute of Food Research, UK
Start date
2003
End date
2007
Objective
The project employs village shops as a vehicle to facilitate sustainable healthy eating behaviours in communities where rural food poverty is a recognised problem. This directly addresses FSA research requirements in terms of promoting healthier food choices (Ref: RRD8/N09/A). It supports current Government public health nutrition policy (particularly in deprived areas) to reduce diet related diseases.

The research team combines social nutrition expertise with unique practical experience in rural food socio-economics. In addition, the project will be guided by senior Norfolk community health managers and a village retail consultant.

Clear evidence will be provided to show how a cheap and practical consumer-driven intervention could encourage people to choose healthier foods in a socially excluded sector of society. The intervention is expected to be both sustainable and transferable across most UK rural communities.

Funding Source
Biotechnology and Biological Sciences Research Council
Project number
BBSEF00051635
Categories
Policy and Planning