- Institute of Food Research, UK
- Start date
- End date
- The project employs village shops as a vehicle to facilitate sustainable healthy eating behaviours in communities where rural food poverty is a recognised problem. This directly addresses FSA research requirements in terms of promoting healthier food choices (Ref: RRD8/N09/A). It supports current Government public health nutrition policy (particularly in deprived areas) to reduce diet related diseases.
The research team combines social nutrition expertise with unique practical experience in rural food socio-economics. In addition, the project will be guided by senior Norfolk community health managers and a village retail consultant.
Clear evidence will be provided to show how a cheap and practical consumer-driven intervention could encourage people to choose healthier foods in a socially excluded sector of society. The intervention is expected to be both sustainable and transferable across most UK rural communities.
- Funding Source
- Biotechnology and Biological Sciences Research Council
- Project number
- Policy and Planning