Farmers' Markets

Veggies in baskets at a Farmer's Market. (Copyright ARS)
Farmers' markets offer an additional avenue for direct-to-consumer sales. Find resources for market managers and for farmers and producers.

USDA. Agricultural Marketing Service.

Search for a farmers market by zipcode, product availability, payment method, and other criteria. Farmers' market managers may create or update a free listing for their market.

USDA. Agricultural Marketing Service.

The purpose of the Farmers Market Promotion Program (FMPP) is to support direct producer-to-consumer market opportunities. This competitive grant program is available to several types of entities within the United States and its territories.

National Recreation and Park Association. Farmers Market Promotion Program Grant Recipient, USDA Agricultural Marketing Service.

This report explores the role that park and recreation agencies play in bringing farmers’ markets to their communities, as well as examining various market product and services offerings—spanning from fresh produce and protein to entertainment and educational programming. It also addresses the organizations that agencies partner with to make their markets successful and the challenges they must overcome. (Farmers Market Promotion Program Grant Recipient)

Historic Lewes Farmers Market. Supported by a grant from the USDA Agricultural Marketing Service.

Downloadable booklet detailing the Historic Lewes Farmers Market approach to continuous experimentation and improvement, as well as the lessons learned that may be of interest to both producers and market managers.

University of Buffalo. Local Food Promotion Program Grant Recipient, USDA Agricultural Marketing Service.

The Veggie Van toolkit provides step-by-step instructions for organizations or individuals starting and running a mobile produce market, following the Veggie Van model.  Mobile markets bring fresh produce and other foods to communities with limited access to healthy food. (Local Food Promotion Program Grant Recipient)

Vermont Law School. Center for Agriculture and Food Systems.

"Legal resources for building resilient and accessible markets." The Farmers Market Legal Toolkit includes legal resources and case studies for producers who sell at markets.

University of Kentucky. Cooperative Extension Service.

This reference guide for producers considering selling at local farmers market covers the "Three P's" of retail marketing: Product, Price, and Promotion.

University of Kentucky. College of Agriculture.

Details "thoughts to consider" for many aspects of operating a community farmers' market. Discusses market feasibility, essential government and business contacts, customers, optimal site locations, financing, supplies and equipment, product inventory, pricing, packaging, legal concerns and more.

USDA. Food and Nutrition Service. 

Programs to support farmers markets in acquiring the technology necessary to accept SNAP EBT payments.