The project was divided into the following stages:
<li>Field research - eight focus groups and 200 phone surveys with SMEs, environmental health officers, business support organisations and suppliers to gather data on existing practices and perceptions.
<li>Analysis of the data and identification of the critical success factors for effective communication.
<li>Market testing and reporting.<ul>
This project was commissioned to identify and evaluate the most effective communication approaches in terms of helping small and medium enterprises (SMEs) comply with food law and recommend approaches and tools, to help businesses overcome barriers to compliance.
<p>Find more about this project and other FSA food safety-related projects at the <a href="http://www.food.gov.uk/science/research/" target="_blank">Food Standards Agency Research webpage</a>.