GMO-COMPASS aims at the establishment of a European consumer-oriented website (www.gmo-compass.org) providing easily comprehensible information on issues of safety evaluation of GMOs and GMO-products. The information on risk analysis, assessment and risk management will be embedded in the general GMO debate closely linked to political, legal and socio-economic aspects along the food chain. A network of local correspondents in EU member states support reporting the national GMO debate. GMO-COMPASS complements the existing information supply and transparency measures of EU institutions and state bodies as well as the websites of lobby groups and scientific institutions.
GMO-COMPASS will support important goals in the EU-commission's strategy for consumer information: - stronger presence and awareness of science-based facts in the public debate - transparency in the safety evaluation regulatory practice of GMOs - by that - supporting more public trust in food safety of GMOs and the precautionary principle- providing and facilitating a dialogue between consumers, scientific experts and stakeholders on risk perception and consumer expectations on food quality and safety of GMO.<P>
The consumer will be reached:
<OL> <LI> by the choice of issues presented at the website, which will be orientated consequently along the information needs of consumers
<LI> by offering science-based information due to the expectations of laypersons embedded in a balanced reporting including counter-expertise and views of non-scientists
<LI> by an intensive off-line and on-line marketing (e.g. content co-operations with consumer- and commercial food related websites, co-operations with consumer organisations)
<LI> by appealing journalistic outcomes such as news, interviews, stories, condensed (pocket) information, Q&As, fact sheets and
<LI> a close cross-linking between information and public dialogue (on-line discourse).
<P>For more information about this project, please visit the <a href="http://ec.europa.eu/research/biosociety/food_quality/projects/063_en.ht…; target="_blank">European Commission Food Quality and Safety in Europe</a> or the <a href="http://www.gmo-compass.org/eng/home/" target="_blank">GMO-COMPASS </a> Web sites.