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GMO-COMPASS - GMO Communication and Safety Evaluation Platform


GMO-COMPASS aims at the establishment of a European consumer-oriented website ( providing easily comprehensible information on issues of safety evaluation of GMOs and GMO-products. The information on risk analysis, assessment and risk management will be embedded in the general GMO debate closely linked to political, legal and socio-economic aspects along the food chain. A network of local correspondents in EU member states support reporting the national GMO debate. GMO-COMPASS complements the existing information supply and transparency measures of EU institutions and state bodies as well as the websites of lobby groups and scientific institutions.

More information

GMO-COMPASS will support important goals in the EU-commission's strategy for consumer information: - stronger presence and awareness of science-based facts in the public debate - transparency in the safety evaluation regulatory practice of GMOs - by that - supporting more public trust in food safety of GMOs and the precautionary principle- providing and facilitating a dialogue between consumers, scientific experts and stakeholders on risk perception and consumer expectations on food quality and safety of GMO.<P>

The consumer will be reached:
<OL> <LI> by the choice of issues presented at the website, which will be orientated consequently along the information needs of consumers
<LI> by offering science-based information due to the expectations of laypersons embedded in a balanced reporting including counter-expertise and views of non-scientists
<LI> by an intensive off-line and on-line marketing (e.g. content co-operations with consumer- and commercial food related websites, co-operations with consumer organisations)
<LI> by appealing journalistic outcomes such as news, interviews, stories, condensed (pocket) information, Q&As, fact sheets and
<LI> a close cross-linking between information and public dialogue (on-line discourse).
<P>For more information about this project, please visit the <a href="…; target="_blank">European Commission Food Quality and Safety in Europe</a> or the <a href="; target="_blank">GMO-COMPASS </a> Web sites.

L&amp;ouml;wer, Christoph ; Sinemus, Kristina
Genius - Science + Communication
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