Novel Strategies for Risk Communication

The principal aim of this project was to develop new strategies for food risk communication. The project team conducted an in–depth analysis of the consumer’s understanding of scientific messages that relate to a variety of food risk issues. The project also examined the potential barriers to effective risk communication and assessed differences in the understanding of food safety and nutrition messages across various demographic groups.
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This project specifically aimed to address the needs of vulnerable social groups, such
as low–income sectors of the population. The results of this survey are available as a
summary on the safefood website at www.safefoodonline.com.