Promoting Food Safety Through a New Integrated Risk Analysis Approach for Foods

<UL> <LI> To identify important determinants of public and stakeholder perceptions and attitudes towards food risk analysis for various food chains; <LI> To understand differences and similarities in social representations of different affected groups regarding the implementation of current risk management practices; <LI> To assess cultural and individual differences in attitudes, perceptions and beliefs regarding optimal risk management practices; <LI> To develop best practice in communication about food risk uncertainty; testing the effectiveness of the new risk analysis framework.