Roadside Marketing in Connecticut

1923

The Connecticut Agricultural College Extension Service

Bulletin Number 65

The Importance of Signs.
The purpose of a sign may be either:
1. To designate the direction in which the stand is located, or to call attention of the driver to the fact that he is approaching one.
2. To attract the attention of the patrons to the name of the person or persons who own or operate the roadside market.
3. To announce the name, prices, grade, or quality of the products offered for sale.
4. To advertise brand names or trademarks.
Artistic signs appeal to the eye and often are remembered by those who see them. Each operator of a roadside market ought to have two kinds of signs. Along the highway at a distance of 500 feet in either direction a sign ought to be placed advising the passerby that he is approaching a roadside market and what special product is offered for sale. This notice will give the occupants of automobiles sufficient time to slow down and prepare to stop. Whenever it is necessary to leave the main highway in order to reach the stand, signs should be placed at frequent intervals designating the direction in which to travel. Signs should be large enough to be read at a distance and should not be so located as to be hidden from view because of curves in the road. They should preferably be durable and attractive and easily taken down when the stand is closed for the season so as not to lead people to believe that “fresh fruits or vegetables” are offered for sale when such is not the case. Signs ought only be put up when goods are actually to be had. In putting up signs one should be sure to see that he doesn’t violate the state laws regarding advertising on private property and public highways. The Connecticut laws regarding advertising on private property and highways is given in the Appendix.