(How to Choose and Use Your Refrigerator, 1946)

Growing victory gardens and home canning were time and labor intensive ventures that many participated in during the war as a sign of patriotism. Following World War II, there was a general desire to return to normalcy. Once rationing restrictions were lifted, a number of families returned to buying commercially canned goods due to their ready availability and convenience.

Additionally, home refrigerators became increasingly popular post World War II and provided an alternative to home canning. The result was a drop in home canning from 44 percent to 34 percent between 1954 and 1964 (Redstrom, 1972).