DOUBLE UP FOOD BUCKS NEVADA

The Goals are to: (1) Increase the purchases of fruits and vegetables by low-income consumers on SNAP by offering incentives at Farmers Markets and Grocery Stores; and (2) Facilitate behavior change to encourage increased consumption of fruits and vegetables by low-income consumers on SNAP. These goals directly contribute to the primary goal of the GusNIP grants program which is to increase the purchases of fruits and vegetables at the point of purchase. They will do this by offering a financial incentive, utilizing direct market strategies, and providing nutrition education.