Surveillance and Post Market Monitoring of Food Sales and Household Purchasing Patterns - Feasibility Study

This research project aims to determine whether evaluating commercial data from major supermarkets
could be an appropriate method for the long-term post-market monitoring of novel foods. The aim of this feasibility study is:

<p>1. To explore the use of commercially available data sets on household food consumption and sales through major supermarkets, as a means of quantifying possible 'exposure' to certain foods and nutrients at population level.

<p>2. To explore variation of temporal and geographical scales and to determine whether such an approach is an appropriate method for the long-term post market monitoring of novel foods.