Value-Added Marketing

Canned tomatoes (Copyright IStock.)Today's farmers are exploring new enterprises for diversification or considering alternative marketing strategies that increase a customer's perceived value of existing agricultural products.

University of Florida. Institute of Food and Agricultural Sciences.

Assists farmers identify goals and explore the decision-making and planning processes to select alternative agricultural enterprises. Discusses 16 key points to consider for several enterprises and charts the relative costs for each.

University of Tennessee. Agricultural Extension Service.

Subtitled "Concepts, Principles and Practices for Planning, Developing, and Marketing New Opportunities," this publication serves as a primer for farmers who are considering new marketing strategies.

Agricultural Marketing Resource Center (AgMRC).

"Provides information to help you understand and analyze the food industry in terms of value-added markets and industries." Topics include organics, community supported agriculture, e-markets, farmers' markets and market trends.

National Center for Appropriate Technology. ATTRA - A National Sustainable Agriculture Assistance Program.

Several publications on value-added operations, food processing, and specialty agricultural products are accessible under this topic.