Value-Added Marketing

Canned tomatoes (Copyright IStock.)
Today's farmers are exploring new enterprises for diversification or considering alternative marketing strategies that increase a customer's perceived value of existing agricultural products.

University of Tennessee. Agricultural Extension Service.

Subtitled "Concepts, Principles and Practices for Planning, Developing, and Marketing New Opportunities," this publication serves as a primer for farmers who are considering new marketing strategies.

Agricultural Marketing Resource Center (AgMRC).

"Provides information to help you understand and analyze the food industry in terms of value-added markets and industries." Topics include organics, community supported agriculture, e-markets, farmers' markets and market trends.

National Center for Appropriate Technology. ATTRA - A National Sustainable Agriculture Assistance Program.

Several publications on value-added operations, food processing, and specialty agricultural products are accessible under this topic.