Value-Added Marketing

Canned tomatoes (Copyright IStock.)Today's farmers are exploring new enterprises for diversification or considering alternative marketing strategies that increase a customer's perceived value of existing agricultural products.

USDA. Rural Development; Iowa State University.

Assists U.S. agricultural producers assess value-added market opportunities, study selected industries and markets, develop and manage a business, review market research and find value-added resources or contacts at the national, state and local levels. Maintains an Agritourism subject resource. Produces online directories: Agricultural Innovation Centers, State Resource Directory and Value-Added Agricultural Businesses.

Minnesota Department of Agriculture. Minnesota Grown Opportunities.

Lists search keywords for more than 40 farm diversification options related to agricultural enterprise management, farm-based energy, emerging markets and specialized production, season extension options, and value-added agriculture.

National Center for Appropriate Technology. ATTRA - A National Sustainable Agriculture Assistance Program.

Several publications on value-added operations, food processing, and specialty agricultural products are accessible under this topic.

University of Tennessee. Agricultural Extension Service.

Subtitled "Concepts, Principles and Practices for Planning, Developing, and Marketing New Opportunities," this publication serves as a primer for farmers who are considering new marketing strategies.

University of Florida. Institute of Food and Agricultural Sciences.

Assists farmers identify goals and explore the decision-making and planning processes to select alternative agricultural enterprises. Discusses 16 key points to consider for several enterprises and charts the relative costs for each.

Pennsylvania State University. Food Center.

Information on starting a food business, food processing regulations, microbial food safety, food processing technology, laboratories and incubators, equipment information and suppliers and University technical assistance sources.

Cornell University. New York State Agricultural Experiment Station.

Provide educational materials, workshops, direct assistance, and referrals to appropriate organizations to beginning and established food entrepreneurs for business development and entrepreneurship training, marketing, product process development, product safety evaluation, regulatory compliance, business assistance and financing sources, and referrals to local suppliers and service providers.

Agricultural Marketing Resource Center (AgMRC).

"Provides information to help you understand and analyze the food industry in terms of value-added markets and industries." Topics include organics, community supported agriculture, e-markets, farmers' markets and market trends.